{"id":13649,"date":"2021-05-17T15:48:15","date_gmt":"2021-05-17T07:48:15","guid":{"rendered":"https:\/\/apk.xunkes.com\/?p=13649"},"modified":"2022-03-14T17:36:23","modified_gmt":"2022-03-14T09:36:23","slug":"the-turning-point-of-new-coffee-marketing-appears-by-building-ip-his-annual-revenue-exceeds-10-million","status":"publish","type":"post","link":"https:\/\/afpakmachine.com\/cs\/the-turning-point-of-new-coffee-marketing-appears-by-building-ip-his-annual-revenue-exceeds-10-million\/","title":{"rendered":"Objevuje se zlomov\u00fd bod nov\u00e9ho marketingu k\u00e1vy! Budov\u00e1n\u00edm IP jeho ro\u010dn\u00ed p\u0159\u00edjmy p\u0159esahuj\u00ed 10 milion\u016f"},"content":{"rendered":"

Nev\u011bdomky se zm\u011bnil zp\u016fsob prodeje k\u00e1vy.<\/p>\n

N\u011bkdo vytvo\u0159il osobn\u00ed IP a vyd\u011blal v\u00edce ne\u017e 1 milion prodeje k\u00e1vy na Tiktoku ro\u010dn\u011b;
\nN\u011bkdo se stane majitelem k\u00e1vov\u00e9 hlavy UP na stanici B a jedin\u00e1 reklama si \u00fa\u010dtuje des\u00edtky tis\u00edc;
\nN\u011bkter\u00e9 zna\u010dky se staly jednou z nejlep\u0161\u00edch spole\u010dnost\u00ed elektronick\u00e9ho obchodu s k\u00e1vou prost\u0159ednictv\u00edm spole\u010dn\u00fdch jmen nap\u0159\u00ed\u010d odv\u011btv\u00edmi.<\/p>\n

AFPAK je t\u00e9ma \u00e9ra nov\u00e9 k\u00e1vy, poj\u010fme si dnes promluvit: Jak hrajete nov\u00fd marketing k\u00e1vy?<\/p>\n

1<\/h3>\n

Propagujte se jako internetov\u00fd influencer, prod\u00e1vejte k\u00e1vu a vyd\u011bl\u00e1vejte miliony<\/h3>\n

Jak\u00fd je v dne\u0161n\u00ed dob\u011b obl\u00edben\u00fd zp\u016fsob prodeje k\u00e1vy na trhu?<\/p>\n

Kan Ouli, zakladatel Lubit Coffee, prod\u00e1v\u00e1 k\u00e1vu ve sv\u00e9m hlavn\u00edm oboru a je internetov\u00fdm influencerem Tiktok\/Bilibili UPer \/Zhihu Dashen jako jeho vedlej\u0161\u00ed \u010dinnost. Na cel\u00e9 s\u00edti m\u00e1 700 000 vertik\u00e1ln\u00edch fanou\u0161k\u016f k\u00e1vy.<\/p>\n

Loni byly tr\u017eby cel\u00e9 s\u00edt\u011b Babit 12 milion\u016f Mezi nimi byly prodejn\u00ed konverze Douyin v\u00edce ne\u017e 1 milion, co\u017e p\u0159edstavuje t\u00e9m\u011b\u0159 jednu desetinu pod\u00edlu (ostatn\u00ed platformy nejsou schopny um\u00edstit odkazy Taobao).Prodeje nelze p\u0159esn\u011b spo\u010d\u00edtat).<\/p>\n

Od prvn\u00edho videa bylo vyd\u00e1no na Douyin na konci roku 2019, to bylo nyn\u00ed nahr\u00e1no v d\u00e1vk\u00e1ch, a kr\u00e1tk\u00e1 videa byly vyrobeny kolem k\u00e1vy kultury v\u011bdy popularizace, pr\u016fzkum obchod\u016f, a hodnocen\u00ed Nyn\u00ed Kan Ouli byl na cel\u00e9 s\u00edti (Tiktok, Bilibili, Wechat video, WEIBO, Xiaohongshu, Zhihu, atd.), hromad\u00ed t\u00e9m\u011b\u0159 100 milion\u016f zhl\u00e9dnut\u00ed, a mnoho z nich maj\u00ed jedin\u00fd hlasitost p\u0159ehr\u00e1v\u00e1n\u00ed v\u00edce ne\u017e 2 miliony.<\/p>\n

\"K\u00e1vov\u00fd
K\u00e1vov\u00fd influencer<\/figcaption><\/figure>\n

V pohledu Kan Ouli je velk\u00fd prostor pro \u201cpopularizaci sebe sama. \u201dJak\u00fdkoli vysp\u011bl\u00fd pr\u016fmysl bude m\u00edt vzestup osobn\u00ed IP. M\u016f\u017eete se obr\u00e1tit na barmansk\u00fd, kucha\u0159sk\u00fd a dekora\u010dn\u00ed pr\u016fmysl. Existuj\u00ed velk\u00e9 IP s miliony fanou\u0161k\u016f\u201c<\/p>\n

\u201cqaktu\u00e1ln\u00ed konzumace k\u00e1vy v \u010c\u00edn\u011b je do zna\u010dn\u00e9 m\u00edry ovlivn\u011bna kulturn\u00edmi a popul\u00e1rn\u00edmi faktory M\u00e1lokdo m\u00e1 jasnou p\u0159edstavu o tom, jak\u00fd p\u016fvod a kter\u00e1 zrna si cht\u011bj\u00ed vybrat pro n\u00e1poj. Trend konzumace k\u00e1vy je vedouc\u00ed a IP v n\u011bm m\u016f\u017ee hr\u00e1t roli. . a\u201d<\/p>\n

V sou\u010dasnosti ji\u017e Babit inkubuje dal\u0161\u00ed k\u00e1vov\u00e9 \u00fa\u010dty Ve skute\u010dnosti za\u010daly v\u0161ude krom\u011b Babitu rozkv\u00e9tat nov\u00e9 formy marketingu k\u00e1vy, od velk\u00fdch zna\u010dek a\u017e po nez\u00e1visl\u00e9 kav\u00e1rny, zalo\u017een\u00e9 na IP v\u00fdrob\u011b.<\/p>\n

Kan\u00e1ly marketingu k\u00e1vy proch\u00e1zej\u00ed zm\u011bnami.<\/p>\n

2<\/h3>\n

Prod\u00e1vejte k\u00e1vu ve 4 poloh\u00e1ch, co\u017e je nov\u00fd zlom v marketingu k\u00e1vy<\/h3>\n

Dnes, stejn\u011b jako Kan Ouli, existuje v pr\u016fmyslu mnoho p\u0159\u00edb\u011bh\u016f o prodeji k\u00e1vy prost\u0159ednictv\u00edm inovac\u00ed IP.<\/p>\n

1. Jsem v mal\u00e9m m\u011bst\u011b na 18. \u00farovni, ale k\u00e1vov\u00e1 zrna se prod\u00e1vaj\u00ed po cel\u00e9 zemi<\/h4>\n

Sophia, influencerka k\u00e1vy Tiktok (ID: Sofia a Lumos), \u00favodn\u00ed mentorka pro mnoho lid\u00ed v oboru, provozuje k\u00e1vu + jednoduchou kav\u00e1rnu v Linxia: Lumo Coffee.<\/p>\n

\"K\u00e1va
K\u00e1va Lumo.<\/figcaption><\/figure>\n

\u201cDobebut ve druh\u00e9 polovin\u011b roku 2018 zve\u0159ejnil sv\u00e9 vlastn\u00ed dlouh\u00e9 video o k\u00e1v\u011b na Douyin, kter\u00e9 se zam\u011b\u0159ilo na znalosti o k\u00e1v\u011b + zku\u0161enosti s otev\u0159en\u00edm obchodu + testov\u00e1n\u00ed produkt\u016f a ka\u017ed\u00fd t\u00fdden publikuje 2 8minutov\u00e9 sd\u00edlen\u00ed videa.<\/p>\n

Nyn\u00ed o dva roky pozd\u011bji Sophia vydala v\u00edce ne\u017e 200 dlouh\u00fdch vide\u00ed na cel\u00e9 s\u00edti (Tik Tok, Station B, Xiaohongshu), a nashrom\u00e1\u017edila t\u00e9m\u011b\u0159 300 000 fanou\u0161k\u016f, Trh s k\u00e1vou odm\u011b\u0148uje i tyto \u0161\u00e9fy, kte\u0159\u00ed ml\u010dky d\u011blaj\u00ed obsah.<\/p>\n

V kav\u00e1rn\u011b Sophia se ka\u017ed\u00fd den na video pod\u00edv\u00e1 asi 101 TP3T z\u00e1kazn\u00edk\u016f a zastav\u00ed se u n\u00e1s, aby se ubytovali.<\/p>\n

Loni Sophia otev\u0159ela obchod Taobao, kde se prod\u00e1vaj\u00ed k\u00e1vov\u00e1 zrna a mal\u00fd po\u010det okol\u00ed Tento obchod spol\u00e9h\u00e1 pouze na video diversion, Sophia, kter\u00e1 je v 18. linii v mal\u00e9m m\u011bst\u011b, dod\u00e1v\u00e1 fazole do v\u00edce ne\u017e 30 kav\u00e1ren po cel\u00e9 zemi.<\/p>\n

2. Prod\u00e1vejte k\u00e1vu s \u201cPShaxian Spirit\u201d a vyd\u011bl\u00e1vejte 4 miliony juan\u016f ro\u010dn\u011b<\/h4>\n

V Shaxian Coffee, Hangzhou, m\u00e1lokdo zn\u00e1 jm\u00e9no \u0161\u00e9fa a v\u0161ichni pozdrav\u00ed \u0161\u00e9fa okresu, kdy\u017e p\u0159ijdou. Logo v obchod\u011b je slovo \u201cvojensk\u00fd kraj napsan\u00e9 vodorovn\u011b.<\/p>\n

\"XIAN
XIAN k\u00e1va<\/figcaption><\/figure>\n

Maj\u00ed sadu (shaxian spirit): dobr\u00e1 k\u00e1va by nem\u011bla b\u00fdt vysoko naho\u0159e, ale jako Shaxian ob\u010derstven\u00ed, rozprost\u0159en\u00e9 po ulic\u00edch a uli\u010dk\u00e1ch, lahodn\u00e9 a levn\u00e9.<\/p>\n

Spol\u00e9hat na jedine\u010dnou kulturn\u00ed konotaci IP a model mal\u00e9ho obchodu, objem \u0161\u00e1lk\u016f Shaxian Coffee Sunrise je asi 400 \u0161\u00e1lk\u016f, Plus prodej maloobchodn\u00edch perifern\u00edch produkt\u016f v obchod\u011b, ro\u010dn\u00ed p\u0159\u00edjmy mohou p\u0159ekro\u010dit 4 miliony.<\/p>\n

3. 400+ spole\u010dn\u00fdch n\u00e1zv\u016f nap\u0159\u00ed\u010d odv\u011btv\u00edmi, dosa\u017een\u00ed zna\u010dky elektronick\u00e9ho obchodu<\/h4>\n

Mnoho lid\u00ed si pamatuje Yongpu Coffee, proto\u017ee to byl v\u017edy mal\u00fd lev. Tento mal\u00fd lev se jmenuje \u201cShi Duanzheng\u201d a je IP k\u00e1vy Yongpu.<\/p>\n

\"K\u00e1va
K\u00e1va Yongpu<\/figcaption><\/figure>\n

Yongpu Coffee vytvo\u0159ila IP Shi Duanzheng prost\u0159ednictv\u00edm v\u00edce ne\u017e 400 p\u0159eshrani\u010dn\u00edch spole\u010dn\u00fdch jmen a vytvo\u0159ila CP se zn\u00e1m\u00fdmi IP zna\u010dkami, jako jsou (Mopancake Manbung), Qihua Talk, NetEase Cloud Music, New Weekly, Xiaohongshu a Japanese Food, Stala se jednou z reprezentativn\u00edch zna\u010dek e-commerce k\u00e1vy.<\/p>\n

4. Video obrazovka k\u00e1vy Luckin, hork\u00e9 vyhled\u00e1v\u00e1n\u00ed Bilibili<\/h4>\n

Ned\u00e1vn\u00fd \u017ehav\u00fd prodej nov\u00e9 k\u00e1vy marketingu je reklama vzal Liluxiu pro k\u00e1vu Luckin, M\u00e1 100 w zhl\u00e9dnut\u00ed na stanici B a 100 milion\u016f+ \u010dten\u00ed t\u00e9mat na Weibo, kter\u00e9 byly neseny Tiktok a Xiaohongshu mnohokr\u00e1t.<\/p>\n

\"K\u00e1va
K\u00e1va Luckin<\/figcaption><\/figure>\n

Tyto 4 p\u0159\u00edb\u011bhy p\u0159edstavuj\u00ed 4 nov\u00e9 pozice pro prodej k\u00e1vy: vytv\u00e1\u0159en\u00ed osobn\u00ed IP, vytv\u00e1\u0159en\u00ed IP zna\u010dky, vytv\u00e1\u0159en\u00ed IP kreslen\u00fdch obr\u00e1zk\u016f a pou\u017e\u00edv\u00e1n\u00ed IP celebrit.<\/strong><\/p>\n

V oblasti obchodu s k\u00e1vou p\u0159ed n\u011bkolika lety byl kan\u00e1l kr\u00e1lem.<\/p>\n

Kav\u00e1rny spol\u00e9haj\u00ed na kan\u00e1ly obchod\u016f a maloobchodn\u00ed produkty spol\u00e9haj\u00ed na distribu\u010dn\u00ed kan\u00e1ly. Pozd\u011bji, kdy\u017e online kan\u00e1ly stoupaj\u00ed, m\u00e1 v\u00fdhodu ten, kdo m\u00e1 obchod Tmall.<\/p>\n

V posledn\u00edch dvou letech se n\u00e1jemn\u00e9 a n\u00e1klady pr\u00e1ce st\u00e1le zvy\u0161ovaly, konkurence se stala tvrdou a popt\u00e1vka spot\u0159ebitel\u016f po zna\u010dk\u00e1ch a produktech se nad\u00e1le zvy\u0161ovala.<\/p>\n

Objevuje se nov\u00fd zlom v marketingu k\u00e1vy: kan\u00e1ly ji\u017e nejsou jedinou v\u00fdhodou Mnoho zna\u010dek spol\u00e9h\u00e1 na obsah a IP, aby p\u0159il\u00e1kaly sv\u00e9 vlastn\u00ed spot\u0159ebitelsk\u00e9 skupiny.<\/strong><\/p>\n

A to znamen\u00e1, \u017ee toto odv\u011btv\u00ed se chyst\u00e1 vstoupit do zralej\u0161\u00ed f\u00e1ze.<\/p>\n

3<\/h3>\n

Za\u010dala nov\u00e1 bitva o m\u011bch\u00fd\u0159
\nV\u00edce spot\u0159ebitel\u016f za\u010d\u00edn\u00e1 s produktem a jsou loaj\u00e1ln\u00ed k charakteru<\/h3>\n

Tv\u00e1\u0159\u00ed v tv\u00e1\u0159 vzestupu nov\u00fdch forem marketingu k\u00e1vy analyzuje Kan Ouli:<\/p>\n

Sout\u011b\u017e o k\u00e1vu se p\u0159esouv\u00e1 od sout\u011b\u017ee kan\u00e1l\u016f k sout\u011b\u017ei pozornosti. K\u00e1vov\u00e1 v\u00e1lka se zvedla z bitvy o \u017elu\u010dn\u00edk do bitvy o \u017eivotn\u00ed styl.<\/p>\n

Budov\u00e1n\u00ed zna\u010dky ji\u017e nen\u00ed jedin\u00fdm zp\u016fsobem, jak utr\u00e1cet pen\u00edze za reklamu. A\u010dkoli je obt\u00ed\u017en\u00e9 spol\u00e9hat se na obsah, kter\u00fd \u0159\u00edd\u00ed, je tak\u00e9 velmi efektivn\u00ed. Mus\u00edte v\u011b\u0159it, \u017ee spot\u0159ebitel\u00e9 jsou lid\u00e9 a mohou c\u00edtit va\u0161i up\u0159\u00edmnost.<\/p>\n

V oblasti maloobchodu existuje klasick\u00e1 teorie trhu s \u201cMEUPEople\u201d a zbo\u017e\u00edm, kterou si lze vyp\u016fj\u010dit pro pochopen\u00ed sou\u010dasn\u00e9 k\u00e1vy.<\/p>\n

Dovolte mi nejprve mluvit o zbo\u017e\u00ed V podstat\u011b potravin\u00e1\u0159sk\u00fd pr\u016fmysl nem\u00e1 technologii skokov\u00fdch \u017eab. \u201cPokud jde o k\u00e1vov\u00fd pr\u016fmysl, do\u0161lo za posledn\u00edch 100 let pouze ke t\u0159em velk\u00fdm technologick\u00fdm zm\u011bn\u00e1m.\u201d Jedn\u00edm byl zrod instantn\u00ed, druh\u00fdm technologie kapsl\u00ed a druh\u00fdm technologie vysokotlak\u00e9 extrakce. V mnoha p\u0159\u00edpadech, a\u0165 u\u017e jde o offline kav\u00e1rny nebo maloobchodn\u00ed k\u00e1vu \u201eSlep\u00fd test nem\u016f\u017ee \u0159\u00edct, kdo je kdo. \u0159ekl Kan Ouli.<\/p>\n

Poj\u010fme si o tom promluvit Vstupn\u00ed bari\u00e9ra pro reg\u00e1ly elektronick\u00e9ho obchodu je velmi n\u00edzk\u00e1 a samotn\u00e9 kan\u00e1ly jsou st\u00e1le levn\u011bj\u0161\u00ed a levn\u011bj\u0161\u00ed, ale bojuj\u00ed o schopnost propagovat a fungovat v pozd\u011bj\u0161\u00ed f\u00e1zi.<\/p>\n

A jen lid\u00e9 za\u010dali b\u00fdt st\u00e1le d\u016fle\u017eit\u011bj\u0161\u00ed Tento \u201cemberperson\u201d folk obsahuje pozornost spot\u0159ebitele, stejn\u011b jako kouzlo zna\u010dky a osobn\u00ed kouzlo praktikuj\u00edc\u00edch k\u00e1vy.<\/p>\n

Uve\u010fte p\u0159\u00edklad k\u00e1vy velk\u00e9 V:<\/p>\n

V \u0160anghaji je k\u00e1vov\u00fd blogger Niu Xiaoka, kter\u00fd 5 let cestoval do 1000 kav\u00e1ren po cel\u00e9m sv\u011bt\u011b. Je nejvy\u0161\u0161\u00edm vlastn\u00edkem kategorie k\u00e1vy na stanici B. Na platform\u00e1ch jako stanice B, YouTube, Xiaohongshu a Toutiao atd. Jeho hlasitost p\u0159ehr\u00e1v\u00e1n\u00ed videa p\u0159es\u00e1hla 2000 W.<\/p>\n

\"K\u00e1vov\u00fd<\/p>\n

Niu Xiaoka si neotev\u0159el obchod Byl tren\u00e9r k\u00e1vy a obchodn\u00edk, a nyn\u00ed profesion\u00e1ln\u00ed adcoffee V bab. Cena jedn\u00e9 reklamy dos\u00e1hla des\u00edtek tis\u00edc Mnoho lid\u00ed ho sleduje ka\u017ed\u00fd den, aby zhodnotili k\u00e1vu a koupit k\u00e1vu.<\/p>\n

Mnoho spot\u0159ebitel\u016f, a\u0165 u\u017e n\u00e1kup k\u00e1vy online nebo offline, za\u010d\u00edt s produktem, ale pokra\u010duj\u00edc\u00ed zp\u011btn\u00fd odkup v pozd\u011bj\u0161\u00edm obdob\u00ed poch\u00e1z\u00ed z \u201csmoul mimo - bu\u010f je zaj\u00edmav\u00e9 j\u00e1dro zna\u010dky, nebo se tvo\u0159\u00ed osobn\u00ed IP, kter\u00fd m\u00e1 p\u0159esv\u011bd\u010divou osobnost.<\/p>\n

\"Niu
Niu xiao ka k\u00e1va<\/figcaption><\/figure>\n

Stejn\u011b jako na Weibo se mnoho lid\u00ed d\u00edvalo na video Liluxiu a nemohli si objednat \u0161\u00e1lek k\u00e1vy.<\/p>\n

4<\/h3>\n

Vytv\u00e1\u0159en\u00ed IP je dal\u0161\u00ed novou silou, kter\u00e1 rozb\u00edj\u00ed kruh k\u00e1vy<\/h3>\n

\u017divotn\u00ed styl a kulturn\u00ed atributy k\u00e1vy jsou poklady obsahu.<\/p>\n

Sophia mi \u0159ekla: \u201cI-I vid\u011bla spoustu lid\u00ed zanech\u00e1vat vzkazy, \u0159\u00edkali, \u017ee to bylo proto, \u017ee se d\u00edvali na moje video a stali se fanou\u0161kem \u010derstv\u011b mlet\u00e9 k\u00e1vy. C\u00edt\u00edm se velmi pot\u011b\u0161en.\u201d a\u201d<\/p>\n

Podle Sophia, pokud k\u00e1vov\u00ed praktici maj\u00ed p\u0159\u00edle\u017eitost, mus\u00ed d\u011blat zna\u010dku IP\/osobn\u00ed IP, co\u017e rozhodn\u011b pom\u016f\u017ee podnik\u00e1n\u00ed I kdy\u017e provoz nen\u00ed moc v ran\u00e9 f\u00e1zi, rozhodn\u011b nen\u00ed probl\u00e9m s mal\u00fdm m\u011b\u0159\u00edtkem z\u00e1\u0159en\u00ed. ItJe to lep\u0161\u00ed, ne\u017e ned\u011blat nic. \u201cp.<\/p>\n

V nov\u00e9 marketingov\u00e9 \u00e9\u0159e k\u00e1vy m\u00e1 \u0161anci vyhr\u00e1t ten, kdo se dok\u00e1\u017ee l\u00e9pe vyj\u00e1d\u0159it pro spot\u0159ebitele, kdo m\u016f\u017ee v\u00e9st kulturn\u00ed trend, kdo se m\u016f\u017ee st\u00e1t spole\u010denskou m\u011bnou, kdo m\u016f\u017ee v\u017edy upoutat pozornost spot\u0159ebitel\u016f.<\/p>\n

Spol\u00e9hat se na obsah a IP, roztrhnout d\u00edru ve velk\u00e9m po\u010dtu mezer a vytvo\u0159it vlastn\u00ed spot\u0159ebitelskou skupinu je nov\u00e1 s\u00edla, kter\u00e1 prolom\u00ed kruh k\u00e1vy.<\/p>\n

Plnivo kapsle Nespresso<\/a><\/p>\n

K poh\u00e1r pln\u00edc\u00ed stroj<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Nev\u011bdomky se zm\u011bnil zp\u016fsob prodeje k\u00e1vy. N\u011bkdo vytvo\u0159il osobn\u00ed IP a vyd\u011blal v\u00edce ne\u017e 1 milion prodej\u016f k\u00e1vy na Tiktoku ro\u010dn\u011b; N\u011bkdo se st\u00e1v\u00e1 vlastn\u00edkem k\u00e1vov\u00e9 hlavy UP na stanici B a jedin\u00e1 reklama si \u00fa\u010dtuje des\u00edtky tis\u00edc; N\u011bkter\u00e9 zna\u010dky se staly jednou z nejlep\u0161\u00edch k\u00e1vov\u00fdch e-commerce...<\/p>","protected":false},"author":2,"featured_media":13650,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_gspb_post_css":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-13649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/afpakmachine.com\/cs\/wp-json\/wp\/v2\/posts\/13649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/afpakmachine.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/afpakmachine.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/afpakmachine.com\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/afpakmachine.com\/cs\/wp-json\/wp\/v2\/comments?post=13649"}],"version-history":[{"count":0,"href":"https:\/\/afpakmachine.com\/cs\/wp-json\/wp\/v2\/posts\/13649\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/afpakmachine.com\/cs\/wp-json\/wp\/v2\/media\/13650"}],"wp:attachment":[{"href":"https:\/\/afpakmachine.com\/cs\/wp-json\/wp\/v2\/media?parent=13649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/afpakmachine.com\/cs\/wp-json\/wp\/v2\/categories?post=13649"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/afpakmachine.com\/cs\/wp-json\/wp\/v2\/tags?post=13649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}