{"id":18699,"date":"2026-03-23T17:37:50","date_gmt":"2026-03-23T09:37:50","guid":{"rendered":"https:\/\/afpakmachine.com\/?p=18699"},"modified":"2026-03-23T17:59:02","modified_gmt":"2026-03-23T09:59:02","slug":"nespresso-vs-dolce-gusto","status":"publish","type":"post","link":"https:\/\/afpakmachine.com\/cs\/nespresso-vs-dolce-gusto\/","title":{"rendered":"Nespresso vs Dolce Gusto: Jak\u00fd kapslov\u00fd syst\u00e9m by m\u011bl v\u00e1\u0161 podnik vyr\u00e1b\u011bt?"},"content":{"rendered":"
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Nespresso vs Dolce Gusto: Pr\u016fvodce v\u00fdrobce pro v\u00fdb\u011br spr\u00e1vn\u00e9ho syst\u00e9mu k\u00e1vov\u00fdch kapsl\u00ed<\/strong><\/p>\n

<\/p>\n

\n

Rychl\u00e9 specifikace: Porovn\u00e1n\u00ed kapsl\u00ed Nespresso vs Dolce Gusto<\/h3>\n\n\n\n\n\n\n\n\n\n
Parametr<\/td>\nP\u016fvodn\u00ed \u0159ada Nespresso<\/td>\nDolce Gusto<\/td>\n<\/tr>\n
Pr\u016fm\u011br kapsle<\/td>\n37 mm (vn\u011bj\u0161\u00ed)<\/td>\n60 mm<\/td>\n<\/tr>\n
V\u00fd\u0161ka kapsle<\/td>\n29 mm<\/td>\n38 mm<\/td>\n<\/tr>\n
Kapacita<\/td>\n~5,7 g k\u00e1vy (objem 15 ml)<\/td>\n~6 16 g n\u00e1pln\u011b (li\u0161\u00ed se podle pit\u00ed)<\/td>\n<\/tr>\n
Materi\u00e1l t\u011bla<\/td>\nHlin\u00edk (110 \u03bcm st\u011bna)<\/td>\nPP plast + hlin\u00edkov\u00e1 f\u00f3lie v\u00edko<\/td>\n<\/tr>\n
Pivovarsk\u00fd tlak<\/td>\n15,19 bar<\/td>\n14,15 bar<\/td>\n<\/tr>\n
Metoda t\u011bsn\u011bn\u00ed<\/td>\nHorn\u00ed t\u011bsn\u011bn\u00ed z hlin\u00edkov\u00e9 f\u00f3lie<\/td>\nDvoustup\u0148ov\u00e1: vnit\u0159n\u00ed plastov\u00e1 f\u00f3lie + vn\u011bj\u0161\u00ed hlin\u00edkov\u00e1 f\u00f3lie (7 bodov\u00e9 hv\u011bzdicov\u00e9 t\u011bsn\u011bn\u00ed)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

Zat\u00edmco Nespresso a Dolce Gusto jsou oba pod de\u0161tn\u00edkem Nestl, ka\u017ed\u00fd je p\u0159izp\u016fsoben jin\u00e9mu segmentu trhu s k\u00e1vou. Spot\u0159ebitel\u00e9 se ptaj\u00ed, kter\u00fd stroj na v\u00fdrobu lusk\u016f va\u0159\u00ed lep\u0161\u00ed \u0161\u00e1lek. V\u00fdrobci a kupuj\u00edc\u00ed soukrom\u00fdch zna\u010dek se ptaj\u00ed \u201ena kartu nebo kupuj\u00edc\u00edho soukrom\u00fdch zna\u010dek, jak\u00fd form\u00e1t k\u00e1vov\u00fdch kapsl\u00ed p\u0159edstavuje nejsiln\u011bj\u0161\u00ed komer\u010dn\u00ed p\u0159\u00edpad v\u00fdroby.<\/p>\n

V tomto stru\u010dn\u00e9m popisu se pod\u00edv\u00e1me na debatu nespresso vs dolce gusto z pohledu v\u00fdroby (specifikace kapsle, po\u017eadavky na pln\u011bn\u00ed, popt\u00e1vka na trhu a ekonomika v\u00fdroby), co\u017e umo\u017e\u0148uje va\u0161emu podnik\u00e1n\u00ed u\u010dinit rozhodnut\u00ed zalo\u017een\u00e9 na d\u016fkazech o tom, kter\u00fd stroj si koupit.<\/p>\n

<\/p>\n

Nespresso a Dolce Gusto na prvn\u00ed pohled: Kl\u00ed\u010dov\u00e9 rozd\u00edly pro producenty<\/h2>\n

\"Nespresso<\/p>\n

Rozd\u00edly ve stroj\u00edrenstv\u00ed mezi dolce gusto a nespresso zna\u010dn\u011b p\u0159esahuj\u00ed chu\u0165ov\u00fd profil; rozd\u00edly zahrnuj\u00ed konstruk\u010dn\u00ed velikosti, suroviny, techniky va\u0159en\u00ed a p\u0159\u00edpustn\u00e9 form\u00e1ty. Ka\u017ed\u00fd, kdo pl\u00e1nuje vstoupit do v\u00fdroby k\u00e1vov\u00fdch kapsl\u00ed, by m\u011bl tyto technick\u00e9 rozd\u00edly vz\u00edt v \u00favahu p\u0159i v\u00fdb\u011bru za\u0159\u00edzen\u00ed, v\u00fdb\u011bru surovin a c\u00edlov\u00e9ho segmentu trhu.<\/p>\n

\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Specifikace<\/th>\nP\u016fvodn\u00ed \u0159ada Nespresso<\/th>\nDolce Gusto<\/th>\n<\/tr>\n<\/thead>\n
Mate\u0159sk\u00e1 spole\u010dnost<\/td>\nNestl\u00e9 (od roku 1986)<\/td>\nNestl\u00e9 \/Nescaf\u00e9 (od roku 2006)<\/td>\n<\/tr>\n
Vn\u011bj\u0161\u00ed pr\u016fm\u011br<\/td>\n37 mm<\/td>\n60 mm<\/td>\n<\/tr>\n
V\u00fd\u0161ka<\/td>\n29 mm<\/td>\n38 mm<\/td>\n<\/tr>\n
Materi\u00e1l t\u011bla<\/td>\nHlin\u00edk (110 \u03bcm tlou\u0161\u0165ka st\u011bny)<\/td>\nPolypropylen (PP) plast<\/td>\n<\/tr>\n
Materi\u00e1l v\u00edka<\/td>\nHlin\u00edkov\u00e1 f\u00f3lie<\/td>\nHlin\u00edkov\u00e1 f\u00f3lie (7 bodov\u00fd hv\u011bzdicov\u00fd vzor)<\/td>\n<\/tr>\n
K\u00e1vov\u00e1 z\u00e1t\u011b\u017e<\/td>\n5,7 g mlet\u00e9 k\u00e1vy<\/td>\n6,16 g (li\u0161\u00ed se podle typu n\u00e1poje)<\/td>\n<\/tr>\n
Pivovarsk\u00fd tlak<\/td>\n15,19 bar<\/td>\n14,15 bar<\/td>\n<\/tr>\n
Objem v\u00fdstupu n\u00e1poje<\/td>\n25 0110 ml (espresso to lungo)<\/td>\n30 300 ml (espresso na velk\u00e9 n\u00e1poje)<\/td>\n<\/tr>\n
Pods kompatibiln\u00ed s t\u0159et\u00edmi stranami<\/td>\n\u0160iroce dostupn\u00e9 (otev\u0159en\u00fd syst\u00e9m)<\/td>\nOmezen\u00e1 dostupnost<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

Nejv\u00fdznamn\u011bj\u0161\u00ed v\u00fdrobn\u00ed rozd\u00edl? Zat\u00edmco \u0159ada Nespresso Original je relativn\u011b otev\u0159en\u00e1 platforma, stovky zna\u010dek t\u0159et\u00edch stran, od Lavazzy po mal\u00e9 pra\u017e\u00edrny, vyr\u00e1b\u011bj\u00ed a prod\u00e1vaj\u00ed kapsle kompatibiln\u00ed s Nespressem. Naproti tomu kapsle Dolce Gusto maj\u00ed mnohem m\u00e9n\u011b ekosyst\u00e9mu t\u0159et\u00edch stran s m\u00e9n\u011b kompatibiln\u00edmi produkty.<\/p>\n

<\/p>\n

Design kapsle a rozm\u011bry lusku, co v\u00fdrobci pot\u0159ebuj\u00ed v\u011bd\u011bt<\/h2>\n

\"Design<\/p>\n

Rozd\u00edl velikosti mezi nespresso vs dolce gusto balen\u00ed ovliv\u0148uje ka\u017ed\u00fd procesn\u00ed krok Nespresso kapsle jsou obvykle mal\u00e9 hlin\u00edkov\u00e9 plechovky ur\u010den\u00e9 pro vysokotlak\u00e9 espresso. Dolce Gusto \u0161\u00e1lky b\u00fdvaj\u00ed v\u011bt\u0161\u00ed a ur\u010den\u00e9 pro \u0161ir\u0161\u00ed \u0161k\u00e1lu hork\u00fdch n\u00e1poj\u016f obsahuj\u00edc\u00edch ml\u00e9ko.<\/p>\n

Rozm\u011brov\u011b sed\u00ed tyto form\u00e1ty daleko od sebe Nespresso kapsle m\u011b\u0159\u00ed 37 mm p\u0159es horn\u00ed okraj a 29 mm vysok\u00fd, s 24 mm ku\u017eelem ve spodn\u00ed \u010d\u00e1sti, Jsou vyrobeny z potravin\u00e1\u0159sk\u00e9ho pr\u016fmyslu schv\u00e1len\u00e9ho hlin\u00edkov\u00e9ho plechu na tlou\u0161\u0165ce 110 m. I p\u0159i tlou\u0161\u0165ce 110 \u03bcm mus\u00ed tento hlin\u00edkov\u00fd pl\u00e1\u0161\u0165 odolat vysokotlak\u00e9mu extrak\u010dn\u00edmu procesu. 19 bar tlakov\u00fd proces va\u0159en\u00ed spol\u00e9h\u00e1 na siln\u00fd hlin\u00edkov\u00fd pl\u00e1\u0161\u0165 sva\u0159en\u00fd spole\u010dn\u011b s f\u00f3liovou horn\u00ed \u010d\u00e1st\u00ed.<\/p>\n

Pro srovn\u00e1n\u00ed, obal Dolce Gusto je mnohem v\u011bt\u0161\u00ed a tlust\u0161\u00ed. 60 mm \u0161irok\u00fd a 38 mm vysok\u00fd; vst\u0159ikovan\u00e9 polypropylenov\u00e9 (PP) komponenty udr\u017euj\u00ed n\u00edzk\u00e9 n\u00e1klady na jednotku. Dvoustup\u0148ov\u00fd proces ut\u011bsn\u00ed sedlinu vnit\u0159n\u00ed plastovou f\u00f3li\u00ed a pot\u00e9 p\u0159ipevn\u00ed vn\u011bj\u0161\u00ed f\u00f3liov\u00fd \u0161t\u00edtek s hv\u011bzdicov\u00fdm vzorem, kter\u00fd stroj Dolce Gusto b\u011bhem extrakce rozbije.<\/p>\n

<\/p>\n

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Engineering Note<\/strong><\/p>\n

Konstrukce mal\u00fdch plastov\u00fdch vst\u0159ikovac\u00edch forem pro kapsle dolce gusto mus\u00ed umo\u017e\u0148ovat tolerance 0,05 mm na rozhran\u00ed hv\u011bzdicov\u00e9ho t\u011bsn\u011bn\u00ed. B\u011bhem zpracov\u00e1n\u00ed doch\u00e1z\u00ed k chybn\u00fdm vyrovn\u00e1n\u00edm nad touto mezn\u00ed silou k probl\u00e9m\u016fm s extrakc\u00ed nebo k \u00fanik\u016fm. Mezit\u00edm hlin\u00edkov\u00e9 kapsle pou\u017e\u00edvan\u00e9 pro nespresso vy\u017eaduj\u00ed konzistentn\u00ed velikost nebo tlou\u0161\u0165ku st\u011bny, aby se zabr\u00e1nilo prasknut\u00ed p\u0159i vysok\u00e9m tlaku. Ob\u011b konstrukce vy\u017eaduj\u00ed materi\u00e1ly schv\u00e1len\u00e9 potravinami, kter\u00e9 p\u0159\u00edsn\u011b dodr\u017euj\u00ed p\u0159edpisy pro styk s potravinami (P\u0159edpisy EFSA pro materi\u00e1ly p\u0159ich\u00e1zej\u00edc\u00ed do styku s potravinami<\/a> v EU nebo FDA 21 CFR 174-186 v USA).<\/p>\n<\/div>\n

Z hlediska v\u00fdroby je kl\u00ed\u010dov\u00fd rozd\u00edl v tom, \u017ee pro v\u00fdrobu kapsl\u00ed nespresso je zapot\u0159eb\u00ed hlin\u00edkov\u00e9 n\u00e1strojov\u00e9 vybaven\u00ed. Zat\u00edmco v\u00fdroba kapsl\u00ed dolce gusto vy\u017eaduje vst\u0159ikovac\u00ed stroje na plasty n\u00e1sledovan\u00e9 dvoustup\u0148ov\u00fdm procesem t\u011bsn\u011bn\u00ed; konstruk\u010dn\u00ed rozd\u00edly diktuj\u00edc\u00ed n\u00e1klady na za\u0159\u00edzen\u00ed a n\u00e1stroje vysv\u011btluj\u00ed, pro\u010d se v\u011bt\u0161ina provozovatel\u016f soukrom\u00fdch zna\u010dek rozhodla usadit se na jednom form\u00e1tu kapsl\u00ed p\u0159ed p\u0159ijet\u00edm dal\u0161\u00edho vybaven\u00ed.<\/p>\n

<\/p>\n

Kvalita k\u00e1vy a rozsah n\u00e1poj\u016f (REB Espresso, Latte a dal\u0161\u00ed)<\/h2>\n

\"Kvalita<\/p>\n

Po\u010det podporovan\u00fdch typ\u016f n\u00e1poj\u016f pro ka\u017ed\u00fd syst\u00e9m kapsl\u00ed informuje v\u00e1\u0161 adresn\u00fd trh jako v\u00fdrobce. Pody Nespresso a pody Dolce Gusto spl\u0148uj\u00ed podstatn\u011b odli\u0161n\u00e1 o\u010dek\u00e1v\u00e1n\u00ed spot\u0159ebitel\u016f.<\/p>\n

Nespresso's Original Line se zam\u011b\u0159uje na k\u00e1vu kaf\u00e9 stylu, Jeho mal\u00e1 velikost kapsl\u00ed byla navr\u017eena tak, aby vytv\u00e1\u0159ela vysoce kvalitn\u00ed koncentrovan\u00e9 k\u00e1vov\u00e9 pan\u00e1ky (25-40 ml espressa, 110 ml lungo), p\u0159i\u010dem\u017e tlou\u0161\u0165ka cremy konkuruje tomu, co vyr\u00e1b\u00ed tradi\u010dn\u00ed espresso stroj Kvalita k\u00e1vy z\u00e1vis\u00ed na zrnech jednoho p\u016fvodu a profilu pra\u017een\u00ed, um\u00edst\u011bn\u00ed Nespresso jako pr\u00e9miov\u00e9ho zdroje gurm\u00e1nsk\u00e9 k\u00e1vy \u010cern\u00ed pij\u00e1ci k\u00e1vy, kte\u0159\u00ed necht\u011bj\u00ed nic p\u0159idat, najdou nejlep\u0161\u00ed k\u00e1vov\u00fd z\u00e1\u017eitek v tomto form\u00e1tu \u0158ada Nespresso Vertuo se roz\u0161i\u0159uje a\u017e na 0,5 l americanos a kel\u00edmky ve stylu va\u0159en\u00ed, pomoc\u00ed odst\u0159ediv\u00e9ho syst\u00e9mu s podporou \u010d\u00e1rov\u00fdch k\u00f3d\u016f; Kapsle Vertuo jsou samostatn\u00fdm form\u00e1tem \u0159ady od standardn\u00edho Nespressa.<\/p>\n

Na druh\u00e9 stran\u011b, Dolce Gusto sleduje jinou cestu, Proto\u017ee v\u011bt\u0161\u00ed kapsle m\u016f\u017ee pojmout 6-16 g pr\u00e1\u0161ku na rozd\u00edl od jen k\u00e1vov\u00e9 sedliny (v\u010detn\u011b su\u0161en\u00e9ho ml\u00e9ka, \u010dokol\u00e1dov\u00e9ho pr\u00e1\u0161ku, nebo \u010dajov\u00fdch l\u00edstk\u016f), platforma byla pou\u017eita k vytvo\u0159en\u00ed variant, jako je hork\u00e1 \u010dokol\u00e1da, latte, macchiato, studen\u00fd n\u00e1poj, a studen\u00e9 n\u00e1poje, plus Nesquik pro d\u011bti Ml\u00e9\u010dn\u00e9 lusky obsahuj\u00edc\u00ed nap\u011bn\u011bn\u00e9 su\u0161en\u00e9 ml\u00e9ko jsou navr\u017eeny tak, aby byly pou\u017eity v tandemu s jedn\u00edm k\u00e1vov\u00fdm luskem ka\u017ed\u00fd k vytvo\u0159en\u00ed ml\u00e9ka-zalo\u017een\u00e9 n\u00e1poje, jako latte macchiato a cappuccino T\u00edm, \u017ee \u0159\u00edd\u00ed \u0161ir\u0161\u00ed \u0161k\u00e1lu r\u016fzn\u00fdch k\u00e1vov\u00fdch a nek\u00e1vov\u00fdch mo\u017enost\u00ed, Dolce Gusto oslovuje spot\u0159ebitele, kte\u0159\u00ed hledaj\u00ed v\u011bt\u0161\u00ed rozsah rozmanitosti v jejich dom\u00e1c\u00ed varn\u00e9 stanici.<\/p>\n

\n\n\n\n\n\n\n\n\n\n\n
Kategorie n\u00e1poj\u016f<\/th>\nNespresso OL<\/th>\nDolce Gusto<\/th>\n<\/tr>\n<\/thead>\n
Espresso (25,40 ml)<\/td>\n30+ odr\u016fd<\/td>\n5 odr\u016fd<\/td>\n<\/tr>\n
Lungo (110 ml)<\/td>\n10+ odr\u016fd<\/td>\n2 odr\u016fdy,3<\/td>\n<\/tr>\n
Cappuccino \/ Latte<\/td>\nVy\u017eaduje samostatn\u00fd nap\u011b\u0148ova\u010d<\/td>\nVestav\u011bn\u00fd (ml\u00e9ko pod + k\u00e1vov\u00fd pod)<\/td>\n<\/tr>\n
Hork\u00e1 \u010dokol\u00e1da<\/td>\nNen\u00ed k dispozici<\/td>\nV\u00edce mo\u017enost\u00ed v\u010detn\u011b Nesquik<\/td>\n<\/tr>\n
Studen\u00e9\/ledov\u00e9 n\u00e1poje<\/td>\nLimited (Barista Creations)<\/td>\nVyhrazen\u00e9 studen\u00e9 n\u00e1pojov\u00e9 lusky<\/td>\n<\/tr>\n
Mo\u017enosti rostlinn\u00e9ho ml\u00e9ka<\/td>\nNe v kapsli<\/td>\nOves, mandle, kokosov\u00e9 ml\u00e9\u010dn\u00e9 lusky<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

Pro v\u00fdrobce tato tabulka p\u0159edstavuje kl\u00ed\u010dov\u00fd strategick\u00fd p\u0159ed\u011bl Pokud se v\u00e1\u0161 koncov\u00fd u\u017eivatel nejv\u00edce star\u00e1 o \u0159adu mo\u017enost\u00ed kapsl\u00ed k\u00e1vy a druhy pod\u00e1van\u00e9 k\u00e1vy, pak kapsle Nespresso slou\u017e\u00ed t\u00e9to popt\u00e1vce Pokud v\u00e1\u0161 koncov\u00fd u\u017eivatel oce\u0148uje pohodl\u00ed z jedin\u00e9ho k\u00e1vovaru dolce gusto, kter\u00fd zvl\u00e1d\u00e1 v\u0161e od lattes po kapsle s horkou \u010dokol\u00e1dou, pak kapsle Dolce Gusto oslovuj\u00ed \u0161ir\u0161\u00ed spot\u0159ebitelskou z\u00e1kladnu.<\/p>\n

<\/p>\n

K\u00e1vov\u00fd podstroj Ekosyst\u00e9m REB Nespresso stroj vs Dolce Gusto stroje<\/h2>\n

\"K\u00e1vov\u00fd<\/p>\n

Instalovan\u00e1 z\u00e1kladna k\u00e1vovar\u016f v dom\u00e1cnostech ur\u010duje velikost budouc\u00ed kapacity kupuj\u00edc\u00edch pro va\u0161e kapsle. V\u011bt\u0161\u00ed instalovan\u00e9 z\u00e1kladny maj\u00ed za n\u00e1sledek v\u011bt\u0161\u00ed opakovanou spot\u0159ebu tohoto typu kapsl\u00ed.<\/p>\n

V sou\u010dasn\u00e9 dob\u011b nesou n\u00e1zev Nespresso dv\u011b \u0159ady stroj\u016f: Original Line (klasick\u00e1 espresso piva, ~$100 mj$300) a Vertuo Line (odst\u0159ediv\u00e9 va\u0159en\u00ed pro v\u011bt\u0161\u00ed \u0161\u00e1lky, ~$150 mj.$250).Dva syst\u00e9my jsou vz\u00e1jemn\u011b nekompatibiln\u00ed.Pro dodavatele kapsl\u00ed t\u0159et\u00edch stran to m\u016f\u017ee b\u00fdt v\u00fdhoda: konstrukce stroje Nespresso OL s velk\u00fdm objemem umo\u017e\u0148uje velk\u00fd ekosyst\u00e9m kapsl\u00ed t\u0159et\u00edch stran nap\u0159\u00ed\u010d dv\u011bma typy k\u00e1vov\u00e9ho form\u00e1tu (lusky na espresso a rostouc\u00ed \u0159ada lusk\u016f od nez\u00e1visl\u00fdch pra\u017e\u00edren).Pou\u017eit\u00ed DRM \u010d\u00e1rov\u00fdch k\u00f3d\u016f ve stroji Nespresso Vertuo zabra\u0148uje kapsle t\u0159et\u00edch stran vstoupit do propriet\u00e1rn\u00edho ekosyst\u00e9mu.<\/p>\n

Stroje Dolce Gusto z\u00e1kladn\u00ed \u00farovn\u011b za\u010d\u00ednaj\u00ed na ~1 TP4T40-$70 pro levn\u00e9 mo\u017enosti vstupn\u00ed \u00farovn\u011b To m\u016f\u017ee p\u0159iv\u00e9st spot\u0159ebitele do form\u00e1tu. Na trhu k\u00e1vov\u00fdch tobolek Dolce Gusto je v\u0161ak m\u00e9n\u011b mo\u017enost\u00ed kompatibiln\u00edch s t\u0159et\u00edmi stranami, co\u017e lze vysv\u011btlit p\u0159\u00edsn\u00fdmi ovl\u00e1dac\u00edmi prvky form\u00e1tu Nestl\u00e9 a p\u0159idanou slo\u017eitost\u00ed syst\u00e9m\u016f n\u00e1poj\u016f na b\u00e1zi ml\u00e9ka se dv\u011bma l\u017e\u00edcemi.<\/p>\n

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\ud83d\udca1<\/span> Pro Tip<\/strong><\/div>\n

Hodnota trhu kapsl\u00ed kompatibiln\u00edch s t\u0159et\u00edmi stranami pro Nespresso byla v roce 2024 1 TP4T2,37 miliardy a p\u0159edpokl\u00e1d\u00e1 se, \u017ee do roku 2035 dos\u00e1hne 1 TP4T6,5 miliardy. p\u0159i CAGR 9,61 TP3T. To odr\u00e1\u017e\u00ed rostouc\u00ed popt\u00e1vku po pods kompatibiln\u00edch s Nespressem t\u0159et\u00edch stran za ni\u017e\u0161\u00ed cenu. Pro v\u00fdrobce kapsl\u00ed to nazna\u010duje, \u017ee form\u00e1t Nespresso OL nab\u00edz\u00ed ji\u017e n\u011bjakou dobu zaveden\u00fd, zna\u010dn\u00fd r\u016fstov\u00fd trh.<\/p>\n<\/div>\n

Tassimo je n\u011bkdy uv\u00e1d\u011bn jako t\u0159et\u00ed mo\u017enost v segmentu k\u00e1vovar\u016f pod. Propriet\u00e1rn\u00ed form\u00e1t T-Disc v\u0161ak \u010din\u00ed kapsle Tassimo nekompatibiln\u00edmi s v\u00fdrobou t\u0159et\u00ed strany, vyu\u017e\u00edvaj\u00edc\u00ed skenov\u00e1n\u00ed \u010d\u00e1rov\u00fdch k\u00f3d\u016f. Z hlediska v\u00fdroby poskytuje uzav\u0159en\u00fd form\u00e1t velmi malou strukturu pro vytvo\u0159en\u00ed kapsle soukrom\u00e9 zna\u010dky.<\/p>\n

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Popt\u00e1vka trhu a ekonomika v\u00fdroby Kter\u00fd form\u00e1t pod se prod\u00e1v\u00e1 v\u00edce?<\/h2>\n

\"Popt\u00e1vka<\/p>\n

V\u00fdb\u011br spr\u00e1vn\u00e9ho form\u00e1tu kapsl\u00ed by m\u011bl b\u00fdt zalo\u017een na tr\u017en\u00edch datech, nikoli na osobn\u00edch preferenc\u00edch. Jedn\u00e1 se o jedno z nej\u010dast\u011bj\u0161\u00edch selh\u00e1n\u00ed priv\u00e1tn\u00edch zna\u010dek u nov\u00fdch \u00fa\u010dastn\u00edk\u016f.<\/p>\n

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$29.6 B<\/div>\n
Glob\u00e1ln\u00ed trh k\u00e1vov\u00fdch kapsl\u00ed (2024)<\/div>\n<\/div>\n
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9.6%<\/div>\n
CAGR REB Nespresso kompatibiln\u00ed trh<\/div>\n<\/div>\n
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$6.8 B<\/div>\n
Segment k\u00e1vov\u00fdch lusk\u016f Nestl\u00e9 (2023)<\/div>\n<\/div>\n<\/div>\n

V roce 2024 dos\u00e1hl celosv\u011btov\u00fd trh s k\u00e1vov\u00fdmi kapslemi a kapslemi odhadem 1 29,6 miliardy TP4 T s projekcemi, kter\u00e9 do roku 2032 p\u0159ekro\u010d\u00ed 1 48 miliard TP4 T. Nestl, vyu\u017e\u00edvaj\u00edc\u00ed zna\u010dku Nespresso spolu s kapslemi Nescaff Dolce Gusto, vyd\u011blal p\u0159ibli\u017en\u011b 1 81 1 3 T pod\u00edlu na glob\u00e1ln\u00edm trhu s kapslemi v roce 2023, celkem odhadem 1 4 6,8 miliardy TP4 T v prodeji kapsl\u00ed.<\/p>\n

Pro v\u00fdrobce se soukromou zna\u010dkou je kl\u00ed\u010dov\u00fdm hlediskem segment trhu kompatibiln\u00edch kapsl\u00ed Glob\u00e1ln\u00ed trh s kapslemi kompatibiln\u00edmi s Nespresso byl v roce 2024 ocen\u011bn na 1 TP4T2,37 miliardy a v n\u00e1sleduj\u00edc\u00edm desetilet\u00ed zaznamenal r\u016fst na 9,61 TP3 T. R\u016fst lze p\u0159i\u010d\u00edst spot\u0159ebiteli, kter\u00fd hled\u00e1 \u00faspory n\u00e1klad\u016f na k\u00e1vov\u00e9m z\u00e1\u017eitku nespresso ($0,30-$0,50 na lusk ve srovn\u00e1n\u00ed s $0,70-$1,00 pro ofici\u00e1ln\u00ed zna\u010dkov\u00e9 kapsle).<\/p>\n

Za druh\u00e9, trh kompatibiln\u00ed s Dolce Gusto je podstatn\u011b men\u0161\u00ed. Existuj\u00ed omezen\u00ed s dostupn\u00fdm modul\u00e1rn\u00edm vybaven\u00edm, zv\u00fd\u0161en\u00fdmi po\u017eadavky na n\u00e1stroje a v\u00fdrobu (n\u00e1poje s dvojit\u00fdm z\u00e1b\u011brem, v\u011bt\u0161\u00ed t\u011blo kapsle a slo\u017eit\u011bj\u0161\u00ed barvivo s hv\u011bzdicov\u00fdm t\u011bsn\u011bn\u00edm) a p\u0159\u00edsn\u011bj\u0161\u00ed spr\u00e1vou form\u00e1tu Nestl.<\/p>\n

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\ufe0f<\/span> B\u011b\u017en\u00e1 chyba<\/strong><\/div>\n

V\u00fdb\u011br form\u00e1tu kapsl\u00ed na z\u00e1klad\u011b zvolen\u00e9ho k\u00e1vov\u00e9ho n\u00e1poje To, co vy\u017eaduje trh, programy stroj\u016f pro konkr\u00e9tn\u00ed region a ekonomika v\u00fdroby ovlivn\u00ed tento v\u00fdb\u011br. V Evrop\u011b dominuj\u00ed stroje Nespresso. Pou\u017eit\u00ed stroje Dolce Gusto je vy\u0161\u0161\u00ed na n\u011bkter\u00fdch trz\u00edch Latinsk\u00e9 Ameriky a Asie kv\u016fli dostupnosti Zkontrolujte tuto statistiku p\u0159ed zakoupen\u00edm p\u0159\u00edstroje.<\/p>\n<\/div>\n

Jist\u011b, propustnost Modern\u00ed za\u0159\u00edzen\u00ed pro pln\u011bn\u00ed a uzav\u00edr\u00e1n\u00ed kapsl\u00ed (zejm\u00e9na pro form\u00e1ty jednotliv\u00fdch kapsl\u00ed) pracuj\u00ed p\u0159i rychlostech mezi 50 a v\u00edce ne\u017e 2000 jednotkami za minutu. V\u00fdrobci za\u0159\u00edzen\u00ed nab\u00edzej\u00ed maxim\u00e1ln\u00ed dostupnost pro form\u00e1t Nespresso kv\u016fli jeho prodejn\u00ed trajektorii kompatibiln\u00ed s nespresso. Stroje na pln\u011bn\u00ed a uzav\u00edr\u00e1n\u00ed kapsl\u00ed Dolce Gusto vy\u017eaduj\u00ed specifick\u00e9 n\u00e1stroje, kter\u00e9 mohou zv\u00fd\u0161it po\u010d\u00e1te\u010dn\u00ed kapit\u00e1lov\u00e9 po\u017eadavky kv\u016fli programov\u00e1n\u00ed konfigurace.<\/p>\n

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Kter\u00fd kapslov\u00fd syst\u00e9m by m\u011bla va\u0161e firma vyr\u00e1b\u011bt?<\/h2>\n

\"Kter\u00fd<\/p>\n

Podnikaj\u00ed podv\u011bsy Dolce Gusto a nespresso stejn\u011b? rozhodn\u011b ne. Ka\u017ed\u00fd form\u00e1t spravuje jin\u00fd v\u00fdrobn\u00ed pracovn\u00ed postup a z\u00e1kaznickou z\u00e1kladnu. Zde je srovn\u00e1n\u00ed z m\u00edsta provozu v\u00fdrobce.<\/p>\n

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Nespresso OL (V\u00ddhody pro v\u00fdrobce)<\/strong><\/p>\n