{"id":9175,"date":"2020-05-30T11:34:30","date_gmt":"2020-05-30T03:34:30","guid":{"rendered":"https:\/\/apk.xunkes.com\/?p=9175"},"modified":"2022-03-14T17:51:23","modified_gmt":"2022-03-14T09:51:23","slug":"china-coffee-trends","status":"publish","type":"post","link":"https:\/\/afpakmachine.com\/cs\/china-coffee-trends\/","title":{"rendered":"Jak je na \u010d\u00ednsk\u00e9m trhu s k\u00e1vou? 5 minut rychle Z\u00edskejte trendy v oblasti k\u00e1vy hned te\u010f!"},"content":{"rendered":"

P\u0159ich\u00e1z\u00ed jaro pro nov\u00e9 zna\u010dky instantn\u00ed k\u00e1vy?<\/strong><\/h2>\n

\"K\u00e1vov\u00e9<\/p>\n

Vznikaj\u00edc\u00ed zna\u010dka k\u00e1vy se objevuje<\/h3>\n

Se zm\u011bnami na trhu se v uplynul\u00fdch dvou letech objevila i \u0159ada nov\u00fdch hr\u00e1\u010d\u016f v oblasti instantn\u00ed k\u00e1vy, a to jak v oblasti prodeje, tak i financov\u00e1n\u00ed v\u00fdkonnosti je velmi sv\u011btl\u00fd. Chlazen\u00e1 k\u00e1va su\u0161en\u00e1 mrazem<\/strong>
\nMezi nimi mus\u00ed b\u00fdt prvn\u00ed, kdo bude zm\u00edn\u011bn Saturnbird<\/a> K\u00e1va<\/strong><\/p>\n

V roce 2019 Saturnbird Coffee vyhr\u00e1l prvn\u00ed v prodeji kategorie double eleven a double twelve Tmall coffee, co\u017e byl nejv\u011bt\u0161\u00ed \u010dern\u00fd k\u016f\u0148 instantn\u00ed k\u00e1vy za posledn\u00ed dva roky.<\/p>\n

Saturnbird Coffee byla zalo\u017eena v roce 2015, n\u00e1zev poch\u00e1z\u00ed z my\u0161lenky zakladatele Wu jun o 13 j\u00eddlech denn\u011b plus p\u016fl j\u00eddla duchovn\u00edho j\u00eddla, to je k\u00e1vov\u00fd \u017eivotn\u00ed styl a. Produkt zna\u010dky je 2super-okam\u017eit\u00e1 mal\u00e1 plechovka k\u00e1vy, kter\u00e1 obnovuje sou\u010dasnou p\u0159\u00edchu\u0165 zem\u011b, Zam\u011b\u0159uje se na schopnost rozpustit se v ledu, hork\u00e9 vod\u011b a ml\u00e9ce za 3 sekundy, Existuje 6 p\u0159\u00edchut\u00ed podle stupn\u011b pe\u010den\u00ed, s pr\u016fm\u011brnou cenou asi 8 jen\u016f (US $1.1).<\/p>\n

\"\u010c\u00ednsk\u00e1<\/p>\n

V\u00fdkon online kan\u00e1lu Saturnbird Coffee byl \u00fa\u017easn\u00fd V roce 2019 roz\u0161\u00ed\u0159il sv\u00e1 chapadla na offline, otev\u0159el sv\u016fj prvn\u00ed offline obchod ve sv\u00e9 domovsk\u00e9 z\u00e1kladn\u011b Changsha a za\u010dal p\u0159ekra\u010dovat hranice sv\u00fdch zna\u010dek, spojil ruce se \u0161v\u00e9dskou zna\u010dkou b\u00edlkovin z ovesn\u00fdch rostlin OATLY, korejskou zna\u010dkou speci\u00e1ln\u00ed k\u00e1vy FRITZ COFFEE, \u00f3bBio whiKO uvedlo na trh spole\u010dnou d\u00e1rkovou krabi\u010dku, trh se \u010dasto pohybuje, Na konci roku 2019 je tempo Saturnbird Coffee tak\u00e9 velmi rychl\u00e9 Na konci roku 2019 byla dokon\u010dena kola financov\u00e1n\u00ed A a A + v celkov\u00e9 v\u00fd\u0161i des\u00edtek milion\u016f juan\u016f Dv\u011b kola financov\u00e1n\u00ed vedla spole\u010dnost Tiantu Capital a star\u00fd akcion\u00e1\u0159 Fengrui Capital jej n\u00e1sledoval.<\/p>\n

\"K\u00e1va\"<\/p>\n

\"K\u00e1vov\u00e9<\/p>\n

Stejn\u00e1 zna\u010dka instantn\u00ed k\u00e1vy s vynikaj\u00edc\u00edm v\u00fdkonem online kan\u00e1l\u016f je Yongpu Coffee<\/strong><\/h3>\n

Yongpu Coffee zalo\u017eil v roce 2014 Hou Yongpu a jej\u00edm typick\u00fdm produktem je studen\u00e1 extrahovan\u00e1 k\u00e1vov\u00e1 kapalina, kter\u00e1 byla uvedena na trh v roce 2018.. Takzvan\u00fd studen\u00fd extrak\u010dn\u00ed k\u00e1vov\u00fd lik\u00e9r se vyr\u00e1b\u00ed hlavn\u011b pomoc\u00ed st\u0159edn\u011b hlubok\u00fdch pra\u017een\u00fdch k\u00e1vov\u00fdch zrn s vysok\u00fdm stupn\u011bm m\u011bkkosti, extrakce p\u0159i n\u00edzk\u00e9 teplot\u011b po dlouhou dobu a sterilizace pasterizac\u00ed za \u00fa\u010delem v\u00fdroby k\u00e1vov\u00e9ho lik\u00e9ru s norm\u00e1ln\u00ed teplotou a trvanlivost\u00ed a\u017e p\u016fl roku. Tento k\u00e1vov\u00fd z\u00e1sobn\u00ed roztok s norm\u00e1ln\u00ed teplotou m\u00e1 koncentraci podobnou espressu, tak\u017ee jej lze \u0159edit vodou, aby dos\u00e1hl koncentrace vhodn\u00e9 k pit\u00ed. Je vhodn\u00e9 va\u0159it a nosit a jeho chu\u0165 je tak\u00e9 velmi bl\u00edzk\u00e1 chuti \u010derstv\u011b mlet\u00e9 k\u00e1vy, kterou velmi doporu\u010duje mnoho milovn\u00edk\u016f k\u00e1vy.<\/p>\n

Studen\u00fd extrahovan\u00fd k\u00e1vov\u00fd lik\u00e9r Yongpu je rozd\u011blen do 4 r\u016fzn\u00fdch p\u0159\u00edchut\u00ed podle stupn\u011b pe\u010den\u00ed a p\u016fvodu k\u00e1vov\u00fdch zrn. M\u016f\u017ee b\u00fdt skladov\u00e1n po dobu 3 m\u011bs\u00edc\u016f v chlad\u00edrensk\u00e9m skladu a prod\u00e1v\u00e1 se za 3-\u00a5 5. Krom\u011b toho se lyofilizovan\u00e9 instantn\u00ed k\u00e1vy UFO (99 jen\u016f\/krabice), kterou spole\u010dnost Yongpu Coffee uvedla na trh loni v \u0159\u00edjnu, prodalo b\u011bhem Double Eleven v\u00edce ne\u017e 20 000 krabic d\u00edky jednoduch\u00fdm podm\u00ednk\u00e1m skladov\u00e1n\u00ed a zaj\u00edmav\u00e9mu modelov\u00e1n\u00ed.<\/p>\n

\"Nov\u00e9<\/p>\n

\"Nov\u00e9<\/p>\n

\"\u010c\u00edna<\/p>\n

Za zm\u00ednku stoj\u00ed tak\u00e9 operace Yongpu zam\u011b\u0159en\u00e1 na budov\u00e1n\u00ed zna\u010dky Existuje mnoho dobr\u00fdch produkt\u016f, ale existuje jen m\u00e1lo zp\u016fsob\u016f, jak zajistit, aby se dobr\u00e9 produkty objevily p\u0159ed v\u00edce mlad\u00fdmi lidmi Tv\u00e1\u0159\u00ed v tv\u00e1\u0159 rafinovan\u00e9 a n\u00e1ro\u010dn\u00e9 spot\u0159eb\u011b hlavn\u00ed s\u00edly, Yongpu v\u011bnuje velkou pozornost p\u016fvodn\u00edm pr\u00e1v\u016fm du\u0161evn\u00edho vlastnictv\u00ed, aby zaru\u010dila pot\u0159ebu designu a kvalitu, najali vysoce kvalitn\u00ed design\u00e9ry, aby zajistili, \u017ee design produktu m\u016f\u017ee zp\u016fsobit, \u017ee z\u00e1kazn\u00edci nikdy na nic nezapomenou. Po upgradu zna\u010dky m\u00e1 v roce 2019 Yongpu Coffee zna\u010dku IP (Shi DuanZheng), Je prvn\u00ed mezi masivn\u00edmi zna\u010dkami, kter\u00e1 vynik\u00e1 roztomil\u00fdm a roztomil\u00fdm obrazem kamenn\u00e9ho lva jako zna\u010dky k\u00e1vy, kter\u00e1 kombinuje sv\u011btovou k\u00e1vu a \u010d\u00ednsk\u00e9 kulturn\u00ed vlastnosti, Jakmile je produkt uveden na trh, ji\u017e nem\u016f\u017ee skr\u00fdvat \u0161pi\u010dku sv\u00e9ho obalov\u00e9ho designu a l\u00e9pe se dot\u00fdkat mlad\u00e9ho pulsu.<\/p>\n

\"zna\u010dka<\/p>\n

Kombinac\u00ed m\u011bkk\u00e9 a tvrd\u00e9 s\u00edly, Yongpu \u201c\u0161el ven z kruhu a s jemnou k\u00e1vou celou cestu, Od sv\u00e9ho zalo\u017een\u00ed, Yongpu spolupracoval s v\u00edce ne\u017e 300 zna\u010dek k\u00e1vov\u00fdch produkt\u016f, Netease Cloud Music, Prvn\u00ed finan\u010dn\u00ed komer\u010dn\u00ed datov\u00e9 centrum, Interface News, TYAKASHA, Wanda, Shanghai Translation Publishing House, New Weekly, atd. Logo YongPu Coffee nut\u00ed lidi v\u011bnovat v\u011bt\u0161\u00ed pozornost zna\u010dky a k\u00e1vy, R\u016fzn\u00e9 formy spolupr\u00e1ce vdechly Yongpu s rozmanitou image, a tak\u00e9 p\u0159il\u00e1kaly fanou\u0161ky\u201d nez\u00e1vislou propagandu, Kdy\u017e otev\u0159ete malou \u010dervenou knihu, tam bylo t\u00e9m\u011b\u0159 1000 pozn\u00e1mky o Yongpu. Tato skupina u\u017eivatel\u016f, kte\u0159\u00ed maj\u00ed z\u00e1jem usilovat o novost, prakticky p\u0159inesly neo\u010dek\u00e1van\u00e9 expozi\u010dn\u00ed v\u00fdhody a staly se hnac\u00ed silou pro inovace zna\u010dky.<\/p>\n

\"koment\u00e1\u0159e<\/p>\n

\"koment\u00e1\u0159e<\/p>\n

Yongpu se tak\u00e9 li\u0161\u00ed od v\u011bt\u0161iny nov\u011b vznikaj\u00edc\u00edch zna\u010dek k\u00e1vy v \u010c\u00edn\u011b M\u00e1 velk\u00e9 investice do dodavatelsk\u00e9ho \u0159et\u011bzce: V posledn\u00edch letech Yongpu hluboce sv\u00e1zal tov\u00e1rnu na pra\u017een\u00ed k\u00e1vov\u00fdch zrn a v\u00fdrobu studen\u00e9ho extraktu prost\u0159ednictv\u00edm vlastn\u00edho kapit\u00e1lu. tov\u00e1rna a tov\u00e1rna na d\u00edl\u010d\u00ed balen\u00ed se st\u00e1le roz\u0161i\u0159uj\u00ed proti proudu a maj\u00ed vlastn\u00ed Blue Mountain Coffee Manor na Jamajce. Tento druh operace zp\u016fsob\u00ed, \u017ee Yongpu bude m\u00edt siln\u011bj\u0161\u00ed schopnost kontroly dodavatelsk\u00e9ho \u0159et\u011bzce ne\u017e obecn\u00e9 zna\u010dky a v budoucnu se tak\u00e9 prom\u011bn\u00ed ve v\u00fdhody produkt\u016f Yongpu.<\/p>\n

\"zna\u010dka<\/p>\n

Ve srovn\u00e1n\u00ed s prvn\u00edmi dv\u011bma nov\u00fdmi zna\u010dkami k\u00e1vy z\u00edskala dal\u0161\u00ed nov\u00e1 zna\u010dka k\u00e1vy loni v listopadu financov\u00e1n\u00ed ve v\u00fd\u0161i deseti milion\u016f juan\u016f, co\u017e m\u00e1 siln\u011bj\u0161\u00ed internetov\u00fd temperament. Fan Ruoyu, gener\u00e1ln\u00ed \u0159editel Secre Coffee, byl gener\u00e1ln\u00edm mana\u017eerem Dalianu spole\u010dnosti Uber. Ostatn\u00ed \u010dlenov\u00e9 t\u00fdmu tak\u00e9 poch\u00e1zeli z internetov\u00fdch spole\u010dnost\u00ed, Prvn\u00ed po\u010d\u00e1te\u010dn\u00ed kolo financov\u00e1n\u00ed ve v\u00fd\u0161i 5 milion\u016f RMB poch\u00e1zelo od Xia Yiping, spoluzakladatele Mobike.<\/p>\n

\"k\u00e1vov\u00fd<\/p>\n

Internetov\u00fd temperament k\u00e1vy Secre se odr\u00e1\u017e\u00ed tak\u00e9 v d\u016frazu spole\u010dnosti na data-driven Ve zpr\u00e1v\u00e1ch m\u00e9di\u00ed Secre jednou zd\u016fraznil, \u017ee t\u00fdm d\u011bl\u00e1 cel\u00fd \u0159et\u011bzec \u0159\u00edzen\u00ed \u017eivotn\u00edho cyklu u\u017eivatel\u016f od za\u010d\u00e1tku podnik\u00e1n\u00ed. Samostatn\u011b provozovan\u00fd zna\u010dkov\u00fd mal\u00fd program bude navr\u017een a spravov\u00e1n v ka\u017ed\u00e9m odkazu od u\u017eivatele vstupuj\u00edc\u00edho do apletu a\u017e po transformaci. Mo\u017en\u00e1 kv\u016fli d\u016frazu na data-driven dos\u00e1hl ro\u010dn\u00ed objem prodeje hodinov\u00e9 k\u00e1vy 5 milion\u016f kopi\u00ed, i kdy\u017e byl na lince pouze jeden rok.<\/p>\n

Dal\u0161\u00ed zna\u010dkou k\u00e1vy, kter\u00e1 byla v posledn\u00ed dob\u011b \u00fasp\u011b\u0161n\u011b financov\u00e1na a je v\u00fdjime\u010dn\u011bj\u0161\u00ed, je k\u00e1va Wow<\/p>\n

Wow byla zalo\u017eena v roce 2017, To bylo p\u016fvodn\u011b instantn\u00ed k\u00e1va zna\u010dka Od t\u00e9 doby zm\u011bnila svou orientaci a specializuje se na malajsk\u00e9 b\u00edl\u00e9 k\u00e1vy, Dne 18. \u00fanora leto\u0161n\u00edho roku Wow k\u00e1va dokon\u010dila 35 milion\u016f juan\u016f financov\u00e1n\u00ed kolo z rodinn\u00e9ho fondu v Singapuru, Po dokon\u010den\u00ed tohoto financov\u00e1n\u00ed, Wow Coffee tak\u00e9 strategicky slou\u010dil UR Coffee tov\u00e1rny v Malajsii, A\u010dkoli chu\u0165 b\u00edl\u00e9 k\u00e1vy je st\u00e1le dominantn\u00ed, kategorie bude roz\u0161\u00ed\u0159ena z k\u00e1vy pr\u00e1\u0161ek na celou kategorii k\u00e1vov\u00fdch n\u00e1poj\u016f.<\/p>\n

Podle zpr\u00e1v o financov\u00e1n\u00ed je prodej k\u00e1vy Wow st\u00e1le p\u0159ev\u00e1\u017en\u011b online a offline se pou\u017e\u00edv\u00e1 hlavn\u011b pro pilotn\u00ed samoobslu\u017en\u00e9 automaty na k\u00e1vu na ve\u0159ejn\u00fdch m\u00edstech, jako jsou \u0161koly a nemocnice, Podle ozn\u00e1men\u00ed o financov\u00e1n\u00ed spole\u010dnosti Wow Coffee krom\u011b elektronick\u00e9ho obchodu roz\u0161\u00ed\u0159\u00ed tak\u00e9 kan\u00e1ly 2 B, jako jsou ubytov\u00e1n\u00ed v dom\u00e1cnosti, business hotely a supermarkety kolem \u0161kol, a roz\u0161\u00ed\u0159\u00ed se do vzd\u00e1len\u011bj\u0161\u00edch provinci\u00ed.<\/p>\n

\"Nov\u00e1<\/p>\n

Celkov\u011b byl trh s k\u00e1vou v minul\u00e9m roce pom\u011brn\u011b \u017eiv\u00fd: k\u00e1va Luckin byla uvedena na seznam, k\u00e1va Saturnbird, Secre a Wow byla financov\u00e1na, Giant Enterprises za\u010daly p\u0159ipravovat instantn\u00ed k\u00e1vu a st\u00e1le v\u00edce kvalitn\u00edch k\u00e1v. byly vytvo\u0159eny zna\u010dky.<\/p>\n

P\u0159esto\u017ee hlavn\u00ed pod\u00edl na dom\u00e1c\u00edm trhu s instantn\u00ed k\u00e1vou st\u00e1le zauj\u00edmaj\u00ed mezin\u00e1rodn\u00ed giganti jako Nestl\u00e9, vznik nov\u011b vznikaj\u00edc\u00edch zna\u010dek p\u0159inesl dal\u0161\u00ed nov\u00e9 trendy a mo\u017enosti<\/p>\n

Zejm\u00e9na zm\u011bny v on-line kan\u00e1lech p\u0159inesly mo\u017enost explozivn\u00edho r\u016fstu rozv\u00edjej\u00edc\u00edm se zna\u010dk\u00e1m a p\u0159idaly mnoho nejist\u00fdch faktor\u016f k tr\u017en\u00ed konkurenci Viyaa d\u0159\u00edve vys\u00edlala \u017eiv\u011b po dobu 4 hodin, a prodala p\u0159es 30 milion\u016f juan\u016f za instantn\u00ed k\u00e1vu Maxwell a k\u00e1vu Yunnan, a prodala 1,3 tuny p\u0159edem balen\u00e9 k\u00e1vy Yunnan za 2 sekundy Austin tak\u00e9 p\u0159inesl t\u0159i a p\u016fl tuny instantn\u00ed k\u00e1vy a japonsk\u00e9 kapslov\u00e9 k\u00e1vy ve studiu, co\u017e p\u0159ineslo stejnou koncentrovanou a velkou expozici jako trysk\u00e1n\u00ed s pevn\u00fdm bodem nov\u00e9 zna\u010dce Takov\u00fd n\u00e1hl\u00fd r\u016fst prodeje u\u010dinil situaci na trhu rychlej\u0161\u00ed.<\/p>\n

\"obl\u00edben\u00e1<\/p>\n

Krom\u011b toho offline trh p\u0159inesl velk\u00fd dopad kv\u016fli leto\u0161n\u00edmu COVID-19 a tak\u00e9 p\u0159inesl p\u0159\u00edle\u017eitosti k rychl\u00e9mu r\u016fstu vznikaj\u00edc\u00edm dom\u00e1c\u00edm zna\u010dk\u00e1m instantn\u00ed k\u00e1vy V posledn\u00edch dvou letech \u0161\u00edlen\u00e1 expanze offline kav\u00e1ren zna\u010dn\u011b roz\u0161\u00ed\u0159ila hranice dom\u00e1c\u00edch konzument\u016f k\u00e1vy V posledn\u00edch dvou letech \u0161\u00edlen\u00e1 expanze offline kav\u00e1ren zna\u010dn\u011b roz\u0161\u00ed\u0159ila hranice dom\u00e1c\u00edch konzument\u016f k\u00e1vy.<\/p>\n

Dav je ji\u017e na m\u00edst\u011b a potenci\u00e1ln\u00ed energie kan\u00e1lu je obrovsk\u00e1 U\u017e p\u0159i\u0161lo jaro nov\u00e9 zna\u010dky instantn\u00ed k\u00e1vy?<\/p>\n

Co mysl\u00ed\u0161?<\/p>\n

Pokud chcete tak\u00e9 vytvo\u0159it<\/a> va\u0161e vlastn\u00ed zna\u010dka instantn\u00ed k\u00e1vy, v\u00edtejte se zeptat na v\u00edce podrobnost\u00ed Dod\u00e1me nejlep\u0161\u00ed obalov\u00e1 \u0159e\u0161en\u00ed pro v\u00e1sJsem v\u017edy online!<\/p>\n

\"p\u00edt<\/p>","protected":false},"excerpt":{"rendered":"

P\u0159ich\u00e1z\u00ed jaro pro nov\u00e9 zna\u010dky instantn\u00ed k\u00e1vy? Vznikaj\u00edc\u00ed zna\u010dka k\u00e1vy se objevuje Se zm\u011bnami na trhu se v posledn\u00edch dvou letech objevila tak\u00e9 \u0159ada nov\u00fdch hr\u00e1\u010d\u016f v oblasti instantn\u00ed k\u00e1vy. jak v prodeji, tak ve financov\u00e1n\u00ed je v\u00fdkon velmi jasn\u00fd. Mraziv\u011b su\u0161en\u00e1 studen\u00e1 k\u00e1va Mezi nimi je...<\/p>","protected":false},"author":2,"featured_media":9176,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_gspb_post_css":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-9175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/afpakmachine.com\/cs\/wp-json\/wp\/v2\/posts\/9175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/afpakmachine.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/afpakmachine.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/afpakmachine.com\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/afpakmachine.com\/cs\/wp-json\/wp\/v2\/comments?post=9175"}],"version-history":[{"count":0,"href":"https:\/\/afpakmachine.com\/cs\/wp-json\/wp\/v2\/posts\/9175\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/afpakmachine.com\/cs\/wp-json\/wp\/v2\/media\/9176"}],"wp:attachment":[{"href":"https:\/\/afpakmachine.com\/cs\/wp-json\/wp\/v2\/media?parent=9175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/afpakmachine.com\/cs\/wp-json\/wp\/v2\/categories?post=9175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/afpakmachine.com\/cs\/wp-json\/wp\/v2\/tags?post=9175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}