{"id":9175,"date":"2020-05-30T11:34:30","date_gmt":"2020-05-30T03:34:30","guid":{"rendered":"https:\/\/apk.xunkes.com\/?p=9175"},"modified":"2022-03-14T17:51:23","modified_gmt":"2022-03-14T09:51:23","slug":"china-coffee-trends","status":"publish","type":"post","link":"https:\/\/afpakmachine.com\/tr\/china-coffee-trends\/","title":{"rendered":"\u00c7in Kahve Pazar\u0131 nas\u0131l? 5 dakika h\u0131zl\u0131ca Kahve trendlerini hemen \u00f6\u011frenin!"},"content":{"rendered":"

Yeni An\u0131nda Kahve Markalar\u0131 \u0130\u00e7in Bahar m\u0131 Geliyor?<\/strong><\/h2>\n

\"Kahve<\/p>\n

Y\u00fckselen Kahve Markas\u0131 Y\u00fckseliyor<\/h3>\n

Piyasadaki de\u011fi\u015fikliklerle birlikte, son iki y\u0131lda haz\u0131r kahve alan\u0131nda da bir dizi yeni oyuncu oldu.hem sat\u0131\u015f hem de finansman performans\u0131 \u00e7ok parlak. Dondurularak kurutulmu\u015f so\u011fuk demleme kahve<\/strong>
\nBunlar\u0131n aras\u0131nda ilk bahsedilenler olmal\u0131d\u0131r Sat\u00fcrn ku\u015fu<\/a> Kahve<\/strong><\/p>\n

Saturnbird Coffee, 2019 y\u0131l\u0131nda son iki y\u0131l\u0131n en b\u00fcy\u00fck koyu renkli haz\u0131r kahve at\u0131 olan double onbir ve double oniki Tmall kahve kategorisinde birinci oldu.<\/p>\n

Saturnbird Coffee 2015 y\u0131l\u0131nda kuruldu, ad\u0131 kurucu Wu jun'un \u201cg\u00fcnde \u00fc\u00e7 \u00f6\u011f\u00fcn art\u0131 yar\u0131m \u00f6\u011f\u00fcn manevi yiyecek, yani kahve ya\u015fam tarz\u0131\u201d fikrinden geliyor. Marka \u00fcr\u00fcn\u00fc, mevcut zemin lezzetini geri kazand\u0131ran \u201cs\u00fcper an\u0131nda k\u00fc\u00e7\u00fck bir kahve kutusu\u201d. Buz, s\u0131cak su ve s\u00fctte 3 saniyede \u00e7\u00f6z\u00fcnme yetene\u011fine odaklan\u0131yor. Pi\u015firme derecesine g\u00f6re ortalama fiyat\u0131 yakla\u015f\u0131k 8 \u00a5 (US $1.1) olan 6 lezzet var.<\/p>\n

\"\u00c7in<\/p>\n

Saturnbird Coffee \u2018in online kanal performans\u0131 muhte\u015femdi.2019 y\u0131l\u0131nda dokuna\u00e7lar\u0131n\u0131 offline'a kadar uzatt\u0131, ilk offline ma\u011fazas\u0131n\u0131 ana \u00fcss\u00fc Changsha'da a\u00e7t\u0131 ve markalar\u0131n\u0131n s\u0131n\u0131rlar\u0131n\u0131 ge\u00e7meye ba\u015flad\u0131.\u0130sve\u00e7 yulaf bitkisi protein markas\u0131 OATLY, Kore \u00f6zel kahve markas\u0131 FRITZ COFFEE, \u201cBio\u201d WHIKO ortak bir hediye kutusu ba\u015flatt\u0131, pazar s\u0131k s\u0131k hareket ediyor.Finansman a\u00e7\u0131s\u0131ndan Saturnbird Coffee'nin h\u0131z\u0131 da \u00e7ok h\u0131zl\u0131.2019 sonunda toplam on milyonlarca yuan i\u00e7in A ve A + tur finansman tamamland\u0131.\u0130ki tur finansman Tiantu Capital taraf\u0131ndan y\u00f6netildi ve eski hissedar Fengrui Capital de ayn\u0131 \u015feyi yapt\u0131.<\/p>\n

\"Kahve\"<\/p>\n

\"Kahve<\/p>\n

Ola\u011fan\u00fcst\u00fc \u00e7evrimi\u00e7i kanal performans\u0131na sahip ayn\u0131 haz\u0131r kahve markas\u0131 Yongpu Coffee'dir<\/strong><\/h3>\n

Yongpu Kahve, 2014 y\u0131l\u0131nda Hou Yongpu taraf\u0131ndan kuruldu ve ticari marka \u00fcr\u00fcn\u00fc, 2018 y\u0131l\u0131nda piyasaya s\u00fcr\u00fclen so\u011fuk ekstrakte kahve s\u0131v\u0131s\u0131d\u0131r.. So\u011fuk ekstraksiyon kahve lik\u00f6r\u00fc olarak adland\u0131r\u0131lan, esas olarak y\u00fcksek yumu\u015fak dereceli orta derin kavrulmu\u015f kahve \u00e7ekirdekleri kullan\u0131larak, d\u00fc\u015f\u00fck s\u0131cakl\u0131kta uzun s\u00fcre ekstrakte edilerek ve past\u00f6rizasyon yoluyla sterilize edilerek raf \u00f6mr\u00fc yar\u0131m y\u0131la kadar olan normal s\u0131cakl\u0131kta kahve stok lik\u00f6r\u00fc \u00fcretilerek yap\u0131l\u0131r. Bu normal s\u0131cakl\u0131kta kahve stok \u00e7\u00f6zeltisi espressoya benzer bir konsantrasyona sahiptir, bu nedenle su ile seyreltilerek i\u00e7meye uygun bir konsantrasyona ula\u015fabilir. Demlenmesi ve ta\u015f\u0131nmas\u0131 uygundur ve tad\u0131 da bir\u00e7ok kahve sever taraf\u0131ndan \u015fiddetle tavsiye edilen taze \u00e7ekilmi\u015f kahveninkine \u00e7ok yak\u0131nd\u0131r.<\/p>\n

Yongpu'nun so\u011fuk ekstrakte kahve lik\u00f6r\u00fc, pi\u015firme derecesine ve kahve \u00e7ekirdeklerinin k\u00f6kenine g\u00f6re 4 farkl\u0131 aromaya ayr\u0131l\u0131r.3 ay boyunca so\u011fuk hava deposunda saklanabilir ve \u00a53-\u00a55 kar\u015f\u0131l\u0131\u011f\u0131nda perakende sat\u0131\u015f yapabilir.Ayr\u0131ca Yongpu Coffee'nin ge\u00e7ti\u011fimiz Ekim ay\u0131nda piyasaya s\u00fcrd\u00fc\u011f\u00fc UFO dondurularak kurutulmu\u015f haz\u0131r kahve (\u00a599\/kutu), basit saklama ko\u015fullar\u0131 ve ilgin\u00e7 modellemesi nedeniyle Double Eleven s\u0131ras\u0131nda 20.000'den fazla kutu satt\u0131.<\/p>\n

\"Yeni<\/p>\n

\"Yeni<\/p>\n

\"\u00c7in<\/p>\n

Yongpu'nun marka olu\u015fturma operasyonu da bahsetmeye de\u011fer.bir\u00e7ok iyi \u00fcr\u00fcn var, ancak iyi \u00fcr\u00fcnlerin daha fazla gencin \u00f6n\u00fcnde g\u00f6r\u00fcnmesini sa\u011flaman\u0131n birka\u00e7 yolu var. Rafine ve titiz t\u00fcketim ana g\u00fcc\u00fcyle kar\u015f\u0131 kar\u015f\u0131ya kalan Yongpu, orijinal fikri m\u00fclkiyet haklar\u0131na b\u00fcy\u00fck \u00f6nem veriyor, tasar\u0131m ihtiyac\u0131n\u0131 ve kalitesini garanti etmek i\u00e7in, \u00fcr\u00fcn tasar\u0131m\u0131n\u0131n m\u00fc\u015fterilere hi\u00e7bir \u015feyi unutturamamas\u0131n\u0131 sa\u011flamak i\u00e7in y\u00fcksek kaliteli tasar\u0131mc\u0131lar\u0131 i\u015fe ald\u0131lar. Marka y\u00fckseltmesinden sonra, 2019\u201cda Yongpu Coffee, IP \u201dShi DuanZheng\u201d markas\u0131na sahip. D\u00fcnya kahvesi ve \u00c7in k\u00fclt\u00fcrel \u00f6zelliklerini birle\u015ftiren kahve markas\u0131 olarak ta\u015f aslan\u0131n sevimli ve sevimli imaj\u0131yla \u00f6ne \u00e7\u0131kan devasa markalar aras\u0131nda ilk \u00fcr\u00fcn piyasaya s\u00fcr\u00fcld\u00fc\u011f\u00fcnde, art\u0131k ambalaj tasar\u0131m\u0131n\u0131n en ileri noktas\u0131n\u0131 gizleyemez ve gen\u00e7 nabz\u0131na daha iyi dokunamaz.<\/p>\n

\"yongpu<\/p>\n

Yumu\u015fak ve sert g\u00fcc\u00fc birle\u015ftiren Yongpu, ince kahve ile t\u00fcm yol boyunca \u201c\u00e7emberin d\u0131\u015f\u0131na \u00e7\u0131kt\u0131\u201d Yongpu, kurulu\u015fundan bu yana 300\u2019den fazla kahve \u00fcr\u00fcn\u00fc markas\u0131, Netease Cloud Music, First Financial Commercial Data Center, Interface News, TYAKASHA, Wanda, Shanghai Translation Publishing House, New Weekly, vb. ile i\u015fbirli\u011fi yapt\u0131. YongPu Coffee'nin logosu, insanlar\u0131n markaya ve kahveye daha fazla dikkat etmesini sa\u011fl\u0131yor. Farkl\u0131 i\u015fbirli\u011fi bi\u00e7imleri, Yongpu'ya \u00e7e\u015fitli bir imaj enjekte etti ve ayn\u0131 zamanda hayranlar\u0131n ba\u011f\u0131ms\u0131z propagandas\u0131n\u0131 da \u00e7ekti. K\u00fc\u00e7\u00fck k\u0131rm\u0131z\u0131 kitab\u0131 a\u00e7t\u0131\u011f\u0131n\u0131zda, Yongpu hakk\u0131nda yakla\u015f\u0131k 1.000 not vard\u0131. Yenili\u011fin pe\u015finden ko\u015fmaya hevesli olan bu kullan\u0131c\u0131 grubu, neredeyse beklenmedik pozlama faydalar\u0131 getirdi ve marka yenili\u011fi i\u00e7in itici g\u00fc\u00e7 haline geldi.<\/p>\n

\"kahve<\/p>\n

\"kahve<\/p>\n

Yongpu, \u00c7in'de geli\u015fmekte olan kahve markalar\u0131n\u0131n \u00e7o\u011fundan da farkl\u0131d\u0131r.Tedarik zincirinde b\u00fcy\u00fck bir yat\u0131r\u0131m\u0131 vard\u0131r: Son y\u0131llarda Yongpu, bir kahve \u00e7ekirde\u011fi kavurma fabrikas\u0131n\u0131 ve \u00f6zsermaye yoluyla bir so\u011fuk ekstrakt \u00fcretimini derinden ba\u011flam\u0131\u015ft\u0131r.Fabrika ve bir alt paketleme fabrikas\u0131 hala yukar\u0131 y\u00f6nde uzanmaktad\u0131r ve Jamaika'da kendi Blue Mountain Kahve Malikanesi'ne sahiptir.Bu t\u00fcr bir operasyon, Yongpu'nun genel markalardan daha g\u00fc\u00e7l\u00fc tedarik zinciri kontrol yetene\u011fine sahip olmas\u0131n\u0131 sa\u011flayacak ve gelecekte Yongpu'nun \u00fcr\u00fcn avantajlar\u0131na da d\u00f6n\u00fc\u015fecektir.<\/p>\n

\"yongpu<\/p>\n

\u0130lk iki yeni kahve markas\u0131yla kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda, di\u011fer yeni kahve markas\u0131 ge\u00e7en Kas\u0131m ay\u0131nda daha g\u00fc\u00e7l\u00fc bir \u0130nternet mizac\u0131na sahip on milyon yuan finansman ald\u0131. Secre Coffee'nin CEO'su Fan Ruoyu, Uber'in Dalian genel m\u00fcd\u00fcr\u00fcyd\u00fc. Di\u011fer ekip \u00fcyeleri de \u0130nternet \u015firketlerinden geldi. 5 milyon RMB'lik ilk tohum turu finansman\u0131 Mobike'\u0131n kurucu orta\u011f\u0131 Xia Yiping'den geldi.<\/p>\n

\"kahve<\/p>\n

Secre kahvenin \u0130nternet mizac\u0131, \u015firketin veri odakl\u0131 vurgusuna da yans\u0131yor Medya raporlar\u0131nda, Secre bir keresinde, i\u015fin ba\u015flang\u0131c\u0131ndan bu yana t\u00fcm kullan\u0131c\u0131 ya\u015fam d\u00f6ng\u00fcs\u00fc y\u00f6netimi zincirini ekibin yapt\u0131\u011f\u0131n\u0131 vurgulad\u0131 Kendi kendine \u00e7al\u0131\u015fan marka k\u00fc\u00e7\u00fck program, uygulamaya giren kullan\u0131c\u0131dan d\u00f6n\u00fc\u015f\u00fcme kadar her ba\u011flant\u0131da tasarlanacak ve y\u00f6netilecek. Belki de veri odakl\u0131 vurgu nedeniyle, saatlik kahvenin y\u0131ll\u0131k sat\u0131\u015f hacmi, sadece bir y\u0131l boyunca hatta olmas\u0131na ra\u011fmen 5 milyon kopyaya ula\u015ft\u0131.<\/p>\n

Son zamanlarda ba\u015far\u0131yla finanse edilen ve daha \u00f6zel olan bir di\u011fer kahve markas\u0131 ise Wow coffee<\/p>\n

Wow 2017 y\u0131l\u0131nda kuruldu.Aslen haz\u0131r kahve markas\u0131yd\u0131.O zamandan beri y\u00f6nelimini de\u011fi\u015ftirdi ve Malezya beyaz kahvesinde uzmanla\u015ft\u0131.Bu y\u0131l 18 \u015eubat'ta Wow kahvesi Singapur'daki bir aile fonundan 35 milyon yuan'l\u0131k bir finansman turunu tamamlad\u0131.Bu finansman\u0131n tamamlanmas\u0131n\u0131n ard\u0131ndan Wow Coffee, Malezya'daki UR Kahve fabrikas\u0131n\u0131 da stratejik olarak birle\u015ftirdi.Beyaz kahvenin tad\u0131 hala bask\u0131n olsa da, kategori kahve tozundan kahve i\u00e7eceklerinin t\u00fcm kategorisine geni\u015fletilecek.<\/p>\n

Finansman raporlar\u0131na g\u00f6re, Wow kahvesinin sat\u0131\u015flar\u0131 hala a\u011f\u0131rl\u0131kl\u0131 olarak \u00e7evrimi\u00e7i ve \u00e7evrimd\u0131\u015f\u0131 a\u011f\u0131rl\u0131kl\u0131 olarak okullar ve hastaneler gibi halka a\u00e7\u0131k yerlerde pilot self-servis kahve otomatlar\u0131 i\u00e7in kullan\u0131l\u0131yor. \u015eirketin finansman duyurusuna g\u00f6re, Wow Coffee, e-ticaretin yan\u0131 s\u0131ra, aile yan\u0131nda konaklama, i\u015f otelleri ve s\u00fcpermarketler gibi 2B kanallar\u0131 da okullar\u0131n etraf\u0131nda geni\u015fletecek ve daha uzak illere geni\u015fleyecek.<\/p>\n

\"Yeni<\/p>\n

Genel olarak bak\u0131ld\u0131\u011f\u0131nda, kahve pazar\u0131 ge\u00e7ti\u011fimiz y\u0131l olduk\u00e7a canl\u0131yd\u0131: Luckin kahvesi listelendi, Saturnbird Kahvesi, Secre ve Wow kahvesi finanse edildi, Giant Enterprises haz\u0131r kahve sermeye ba\u015flad\u0131 ve giderek daha fazla kaliteli kahve markas\u0131 yarat\u0131ld\u0131.<\/p>\n

Yurti\u00e7i haz\u0131r kahve pazar\u0131n\u0131n ana pay\u0131 hala Nestl\u00e9 gibi uluslararas\u0131 devler taraf\u0131ndan i\u015fgal edilse de, ortaya \u00e7\u0131kan markalar\u0131n ortaya \u00e7\u0131k\u0131\u015f\u0131 daha fazla yeni trend ve olas\u0131l\u0131k getirdi<\/p>\n

\u00d6zellikle, online kanallardaki de\u011fi\u015fiklikler, yeni ortaya \u00e7\u0131kan markalara patlay\u0131c\u0131 b\u00fcy\u00fcme olas\u0131l\u0131\u011f\u0131n\u0131 getirdi ve pazar rekabetine bir\u00e7ok belirsiz fakt\u00f6r ekledi.Viyaa, 4 saat boyunca canl\u0131 yay\u0131n yap\u0131yordu ve Maxwell'in haz\u0131r kahvesi ve Yunnan kahvesi i\u00e7in 30 milyon yuan'\u0131n \u00fczerinde sat\u0131\u015f yapt\u0131 ve 2 saniyede 1,3 ton \u00f6nceden paketlenmi\u015f Yunnan kahvesi satt\u0131.Austin ayr\u0131ca st\u00fcdyoda \u00fc\u00e7 bu\u00e7uk ton haz\u0131r kahve ve Japon kaps\u00fcl kahvesi getirerek, sabit nokta patlatma ile ayn\u0131 konsantre ve b\u00fcy\u00fck ak\u0131\u015fl\u0131 maruziyeti yeni markaya getirdi. Bu t\u00fcr ani sat\u0131\u015f b\u00fcy\u00fcmesi pazar durumunu daha h\u0131zl\u0131 hale getirdi.<\/p>\n

\"pop\u00fcler<\/p>\n

Buna ek olarak, \u00e7evrimd\u0131\u015f\u0131 pazar, bu y\u0131lki COVID-19 nedeniyle b\u00fcy\u00fck bir etki yaratt\u0131 ve ayn\u0131 zamanda yeni ortaya \u00e7\u0131kan yerli haz\u0131r kahve markalar\u0131na h\u0131zl\u0131 b\u00fcy\u00fcme f\u0131rsatlar\u0131 getirdi. Ge\u00e7ti\u011fimiz iki y\u0131lda, \u00e7evrimd\u0131\u015f\u0131 kahve d\u00fckkanlar\u0131n\u0131n \u00e7\u0131lg\u0131nca geni\u015flemesi, yerli kahve t\u00fcketicilerinin s\u0131n\u0131rlar\u0131n\u0131 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde geni\u015fletti. Ge\u00e7ti\u011fimiz iki y\u0131lda, \u00e7evrimd\u0131\u015f\u0131 kahve d\u00fckkanlar\u0131n\u0131n \u00e7\u0131lg\u0131nca geni\u015flemesi, yerli kahve t\u00fcketicilerinin s\u0131n\u0131rlar\u0131n\u0131 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde geni\u015fletti.<\/p>\n

Kalabal\u0131k zaten yerinde ve kanal potansiyel enerjisi \u00e7ok b\u00fcy\u00fck Yeni haz\u0131r kahve markas\u0131n\u0131n bahar\u0131 hen\u00fcz gelmedi mi?<\/p>\n

Ne d\u00fc\u015f\u00fcn\u00fcyorsun?<\/p>\n

E\u011fer siz de isterseniz yaratmak<\/a> kendi haz\u0131r kahve markan\u0131z, daha fazla ayr\u0131nt\u0131 istemeye ho\u015f geldiniz. Sizin i\u00e7in en iyi paketleme \u00e7\u00f6z\u00fcmlerini sa\u011flayaca\u011f\u0131z. Her zaman online oluyorum!<\/p>\n

\"kahve<\/p>","protected":false},"excerpt":{"rendered":"

Yeni An\u0131nda Kahve Markalar\u0131 \u0130\u00e7in Bahar m\u0131 Geliyor? Y\u00fckselen Kahve Markas\u0131 Ortaya \u00c7\u0131k\u0131yor Piyasadaki de\u011fi\u015fikliklerle birlikte, son iki y\u0131lda haz\u0131r kahve alan\u0131nda da bir dizi yeni oyuncu oldu.hem sat\u0131\u015f hem de finansman performans\u0131 \u00e7ok parlak. Dondurularak kurutulmu\u015f so\u011fuk demleme kahve Bunlar\u0131n aras\u0131nda...<\/p>","protected":false},"author":2,"featured_media":9176,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_gspb_post_css":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-9175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/afpakmachine.com\/tr\/wp-json\/wp\/v2\/posts\/9175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/afpakmachine.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/afpakmachine.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/afpakmachine.com\/tr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/afpakmachine.com\/tr\/wp-json\/wp\/v2\/comments?post=9175"}],"version-history":[{"count":0,"href":"https:\/\/afpakmachine.com\/tr\/wp-json\/wp\/v2\/posts\/9175\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/afpakmachine.com\/tr\/wp-json\/wp\/v2\/media\/9176"}],"wp:attachment":[{"href":"https:\/\/afpakmachine.com\/tr\/wp-json\/wp\/v2\/media?parent=9175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/afpakmachine.com\/tr\/wp-json\/wp\/v2\/categories?post=9175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/afpakmachine.com\/tr\/wp-json\/wp\/v2\/tags?post=9175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}