{"id":13649,"date":"2021-05-17T15:48:15","date_gmt":"2021-05-17T07:48:15","guid":{"rendered":"https:\/\/apk.xunkes.com\/?p=13649"},"modified":"2022-03-14T17:36:23","modified_gmt":"2022-03-14T09:36:23","slug":"the-turning-point-of-new-coffee-marketing-appears-by-building-ip-his-annual-revenue-exceeds-10-million","status":"publish","type":"post","link":"https:\/\/afpakmachine.com\/vi\/the-turning-point-of-new-coffee-marketing-appears-by-building-ip-his-annual-revenue-exceeds-10-million\/","title":{"rendered":"B\u01b0\u1edbc ngo\u1eb7t c\u1ee7a ti\u1ebfp th\u1ecb c\u00e0 ph\u00ea m\u1edbi xu\u1ea5t hi\u1ec7n!B\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng IP, doanh thu h\u00e0ng n\u0103m c\u1ee7a anh v\u01b0\u1ee3t qu\u00e1 10 tri\u1ec7u"},"content":{"rendered":"

Trong v\u00f4 th\u1ee9c, c\u00e1ch b\u00e1n c\u00e0 ph\u00ea \u0111\u00e3 thay \u0111\u1ed5i.<\/p>\n

Ai \u0111\u00f3 \u0111\u00e3 t\u1ea1o IP c\u00e1 nh\u00e2n v\u00e0 ki\u1ebfm \u0111\u01b0\u1ee3c h\u01a1n 1 tri\u1ec7u doanh s\u1ed1 b\u00e1n c\u00e0 ph\u00ea tr\u00ean Tiktok m\u1ed7i n\u0103m;
\nAi \u0111\u00f3 tr\u1edf th\u00e0nh ch\u1ee7 s\u1edf h\u1eefu c\u1ee7a qu\u00e1n c\u00e0 ph\u00ea UP \u1edf tr\u1ea1m B, v\u00e0 m\u1ed9t qu\u1ea3ng c\u00e1o duy nh\u1ea5t t\u00ednh ph\u00ed h\u00e0ng ch\u1ee5c ngh\u00ecn;
\nM\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00e0 ph\u00ea h\u00e0ng \u0111\u1ea7u th\u00f4ng qua c\u00e1c t\u00ean chung li\u00ean ng\u00e0nh.<\/p>\n

Ch\u1ee7 \u0111\u1ec1 \u201cK\u1ef7 nguy\u00ean c\u00e0 ph\u00ea m\u1edbi\u201d c\u1ee7a AFPAK, h\u00e3y \u0111\u1ec3 h\u00f4m nay n\u00f3i v\u1ec1: B\u1ea1n ch\u01a1i ti\u1ebfp th\u1ecb c\u00e0 ph\u00ea m\u1edbi nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n

1<\/h3>\n

Qu\u1ea3ng b\u00e1 b\u1ea3n th\u00e2n nh\u01b0 m\u1ed9t Influencer tr\u00ean internet, b\u00e1n c\u00e0 ph\u00ea v\u00e0 ki\u1ebfm \u0111\u01b0\u1ee3c h\u00e0ng tri\u1ec7u \u0111\u00f4<\/h3>\n

Ng\u00e0y nay, c\u00e1ch b\u00e1n c\u00e0 ph\u00ea ph\u1ed5 bi\u1ebfn tr\u00ean th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec?<\/p>\n

Kan Ouli, ng\u01b0\u1eddi s\u00e1ng l\u1eadp Lubit Coffee, b\u00e1n c\u00e0 ph\u00ea trong l\u0129nh v\u1ef1c kinh doanh ch\u00ednh c\u1ee7a m\u00ecnh v\u00e0 l\u00e0 ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u00ean internet Tiktok\/Bilibili UPer \/Zhihu Dashen l\u00e0m ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch. Anh \u1ea5y c\u00f3 700.000 ng\u01b0\u1eddi h\u00e2m m\u1ed9 c\u00e0 ph\u00ea d\u1ecdc tr\u00ean to\u00e0n m\u1ea1ng.<\/p>\n

N\u0103m ngo\u00e1i, to\u00e0n b\u1ed9 doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u00ean m\u1ea1ng c\u1ee7a Babit l\u00e0 12 tri\u1ec7u, trong s\u1ed1 \u0111\u00f3, chuy\u1ec3n \u0111\u1ed5i doanh s\u1ed1 c\u1ee7a Douyin l\u00e0 h\u01a1n 1 tri\u1ec7u, chi\u1ebfm g\u1ea7n m\u1ed9t ph\u1ea7n m\u01b0\u1eddi th\u1ecb ph\u1ea7n (c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c kh\u00f4ng th\u1ec3 \u0111\u1eb7t li\u00ean k\u1ebft Taobao. kh\u00f4ng th\u1ec3 \u0111\u1ebfm ch\u00ednh x\u00e1c doanh s\u1ed1).<\/p>\n

K\u1ec3 t\u1eeb khi video \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh tr\u00ean Douyin v\u00e0o cu\u1ed1i n\u0103m 2019, n\u00f3 hi\u1ec7n \u0111\u00e3 \u0111\u01b0\u1ee3c ghi l\u1ea1i theo \u0111\u1ee3t v\u00e0 c\u00e1c video ng\u1eafn \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t xung quanh vi\u1ec7c ph\u1ed5 bi\u1ebfn khoa h\u1ecdc v\u0103n h\u00f3a c\u00e0 ph\u00ea, kh\u00e1m ph\u00e1 c\u1eeda h\u00e0ng v\u00e0 \u0111\u00e1nh gi\u00e1.B\u00e2y gi\u1edd Kan Ouli \u0111\u00e3 c\u00f3 m\u1eb7t tr\u00ean to\u00e0n m\u1ea1ng (Tiktok, Bilibili, video Wechat, WEIBO, Xiaohongshu, Zhihu, v.v.), t\u00edch l\u0169y g\u1ea7n 100 tri\u1ec7u l\u01b0\u1ee3t xem v\u00e0 nhi\u1ec1u ng\u01b0\u1eddi trong s\u1ed1 h\u1ecd c\u00f3 m\u1ed9t kh\u1ed1i l\u01b0\u1ee3ng ph\u00e1t duy nh\u1ea5t h\u01a1n 2 tri\u1ec7u.<\/p>\n

\"Ng\u01b0\u1eddi
Ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e0 ph\u00ea<\/figcaption><\/figure>\n

Theo quan \u0111i\u1ec3m c\u1ee7a Kan Ouli, c\u00f3 r\u1ea5t nhi\u1ec1u ch\u1ed7 cho \u201cph\u1ed5 bi\u1ebfn\u201d b\u1ea3n th\u00e2n. \u201cB\u1ea5t k\u1ef3 ng\u00e0nh c\u00f4ng nghi\u1ec7p tr\u01b0\u1edfng th\u00e0nh n\u00e0o c\u0169ng s\u1ebd c\u00f3 s\u1ef1 gia t\u0103ng c\u1ee7a IP c\u00e1 nh\u00e2n.B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p pha ch\u1ebf, \u0111\u1ea7u b\u1ebfp v\u00e0 trang tr\u00ed.C\u00f3 nh\u1eefng IP l\u1edbn v\u1edbi h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi h\u00e2m m\u1ed9.\u201d<\/p>\n

\u201cTi\u00eau th\u1ee5 c\u00e0 ph\u00ea hi\u1ec7n t\u1ea1i \u1edf Trung Qu\u1ed1c ph\u1ea7n l\u1edbn b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u00e1c y\u1ebfu t\u1ed1 v\u0103n h\u00f3a v\u00e0 ph\u1ed5 bi\u1ebfn.\u00cdt ng\u01b0\u1eddi c\u00f3 hi\u1ec3u bi\u1ebft r\u00f5 r\u00e0ng v\u1ec1 ngu\u1ed3n g\u1ed1c v\u00e0 h\u1ea1t n\u00e0o h\u1ecd mu\u1ed1n ch\u1ecdn cho \u0111\u1ed3 u\u1ed1ng.Xu h\u01b0\u1edbng ti\u00eau th\u1ee5 c\u00e0 ph\u00ea \u0111ang d\u1eabn \u0111\u1ea7u, v\u00e0 IP c\u00f3 th\u1ec3 \u0111\u00f3ng m\u1ed9t vai tr\u00f2 trong \u0111\u00f3. .\u201d<\/p>\n

Hi\u1ec7n t\u1ea1i, Babit \u0111\u00e3 \u01b0\u01a1m t\u1ea1o c\u00e1c t\u00e0i kho\u1ea3n c\u00e0 ph\u00ea kh\u00e1c.Tr\u00ean th\u1ef1c t\u1ebf, ngo\u00e0i Babit, c\u00e1c h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb c\u00e0 ph\u00ea m\u1edbi, t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn \u0111\u1ebfn c\u00e1c qu\u00e1n c\u00e0 ph\u00ea \u0111\u1ed9c l\u1eadp, d\u1ef1a tr\u00ean s\u1ea3n xu\u1ea5t IP, \u0111\u00e3 b\u1eaft \u0111\u1ea7u n\u1edf r\u1ed9 \u1edf kh\u1eafp m\u1ecdi n\u01a1i.<\/p>\n

C\u00e1c k\u00eanh ti\u1ebfp th\u1ecb c\u00e0 ph\u00ea \u0111ang tr\u1ea3i qua nh\u1eefng thay \u0111\u1ed5i.<\/p>\n

2<\/h3>\n

B\u00e1n c\u00e0 ph\u00ea trong 4 t\u01b0 th\u1ebf, \u0111\u00f3 l\u00e0 m\u1ed9t b\u01b0\u1edbc ngo\u1eb7t m\u1edbi trong ti\u1ebfp th\u1ecb c\u00e0 ph\u00ea<\/h3>\n

Ng\u00e0y nay, gi\u1ed1ng nh\u01b0 Kan Ouli, c\u00f3 r\u1ea5t nhi\u1ec1u c\u00e2u chuy\u1ec7n trong ng\u00e0nh v\u1ec1 vi\u1ec7c b\u00e1n c\u00e0 ph\u00ea th\u00f4ng qua \u0111\u1ed5i m\u1edbi IP.<\/p>\n

1. t\u00f4i \u0111ang \u1edf trong m\u1ed9t th\u1ecb tr\u1ea5n nh\u1ecf tr\u00ean t\u1ea7ng 18, nh\u01b0ng h\u1ea1t c\u00e0 ph\u00ea \u0111\u01b0\u1ee3c b\u00e1n tr\u00ean kh\u1eafp \u0111\u1ea5t n\u01b0\u1edbc<\/h4>\n

Sophia, m\u1ed9t ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e0 ph\u00ea Tiktok (ID: Sofia v\u00e0 Lumos), m\u1ed9t \u201cc\u1ed1 v\u1ea5n gi\u1edbi thi\u1ec7u\u201d cho nhi\u1ec1u ng\u01b0\u1eddi trong ng\u00e0nh, \u0111i\u1ec1u h\u00e0nh m\u1ed9t qu\u00e1n c\u00e0 ph\u00ea + qu\u00e1n c\u00e0 ph\u00ea \u0111\u01a1n gi\u1ea3n \u1edf Linxia: Lumo Coffee.<\/p>\n

\"C\u00e0
C\u00e0 ph\u00ea Lumo.<\/figcaption><\/figure>\n

\u201cRa m\u1eaft\u201d v\u00e0o n\u1eeda cu\u1ed1i n\u0103m 2018, \u0111\u00e3 xu\u1ea5t b\u1ea3n video d\u00e0i c\u00e0 ph\u00ea c\u1ee7a ri\u00eang m\u00ecnh tr\u00ean Douyin, t\u1eadp trung v\u00e0o \u201cki\u1ebfn th\u1ee9c c\u00e0 ph\u00ea + kinh nghi\u1ec7m m\u1edf c\u1eeda h\u00e0ng + th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m\u201d, v\u00e0 xu\u1ea5t b\u1ea3n 2 video chia s\u1ebb d\u00e0i 8 ph\u00fat m\u1ed7i tu\u1ea7n.<\/p>\n

B\u00e2y gi\u1edd hai n\u0103m sau, Sophia \u0111\u00e3 ph\u00e1t h\u00e0nh h\u01a1n 200 video d\u00e0i tr\u00ean to\u00e0n b\u1ed9 m\u1ea1ng (Tik Tok, Station B, Xiaohongshu), v\u00e0 \u0111\u00e3 t\u00edch l\u0169y \u0111\u01b0\u1ee3c g\u1ea7n 300.000 ng\u01b0\u1eddi h\u00e2m m\u1ed9. th\u1ecb tr\u01b0\u1eddng c\u00e0 ph\u00ea c\u0169ng \u0111ang th\u01b0\u1edfng cho nh\u1eefng \u00f4ng ch\u1ee7 \u00e2m th\u1ea7m l\u00e0m n\u1ed9i dung n\u00e0y.<\/p>\n

Trong qu\u00e1n c\u00e0 ph\u00ea Sophia, kho\u1ea3ng 10% kh\u00e1ch h\u00e0ng m\u1ed7i ng\u00e0y xem video v\u00e0 gh\u00e9 qua \u0111\u1ec3 nh\u1eadn ph\u00f2ng.<\/p>\n

N\u0103m ngo\u00e1i Sophia m\u1edf m\u1ed9t c\u1eeda h\u00e0ng Taobao, b\u00e1n h\u1ea1t c\u00e0 ph\u00ea v\u00e0 m\u1ed9t s\u1ed1 \u00edt m\u00f4i tr\u01b0\u1eddng xung quanh.C\u1eeda h\u00e0ng n\u00e0y ch\u1ec9 d\u1ef1a v\u00e0o video chuy\u1ec3n h\u01b0\u1edbng.Sophia, ng\u01b0\u1eddi \u0111ang \u1edf trong \u201c\u0111\u01b0\u1eddng 18\u201d th\u1ecb tr\u1ea5n nh\u1ecf, cung c\u1ea5p h\u1ea1t cho h\u01a1n 30 qu\u00e1n c\u00e0 ph\u00ea tr\u00ean c\u1ea3 n\u01b0\u1edbc.<\/p>\n

2. B\u00e1n c\u00e0 ph\u00ea v\u1edbi \u201cShaxian Spirit\u201d v\u00e0 ki\u1ebfm \u0111\u01b0\u1ee3c 4 tri\u1ec7u nh\u00e2n d\u00e2n t\u1ec7 m\u1ed7i n\u0103m<\/h4>\n

Trong Shaxian Coffee, H\u00e0ng Ch\u00e2u, \u00edt ng\u01b0\u1eddi bi\u1ebft t\u00ean \u00f4ng ch\u1ee7, v\u00e0 h\u1ecd \u0111\u1ec1u ch\u00e0o \u201ctr\u01b0\u1edfng qu\u1eadn\u201d khi h\u1ecd \u0111\u1ebfn. logo trong c\u1eeda h\u00e0ng l\u00e0 ch\u1eef \u201cQu\u1eadn\u201d vi\u1ebft theo chi\u1ec1u ngang.<\/p>\n

\"C\u00e0
C\u00e0 ph\u00ea XIAN<\/figcaption><\/figure>\n

H\u1ecd c\u00f3 m\u1ed9t b\u1ed9 \u201cShaxian spirit\u201d: c\u00e0 ph\u00ea ngon kh\u00f4ng n\u00ean \u1edf tr\u00ean cao, nh\u01b0ng gi\u1ed1ng nh\u01b0 \u0111\u1ed3 \u0103n nh\u1eb9 Shaxian, tr\u1ea3i r\u1ed9ng kh\u1eafp c\u00e1c \u0111\u01b0\u1eddng ph\u1ed1 v\u00e0 ng\u00f5 h\u1ebbm, ngon v\u00e0 r\u1ebb ti\u1ec1n.<\/p>\n

D\u1ef1a v\u00e0o \u00fd ngh\u0129a v\u0103n h\u00f3a IP \u0111\u1ed9c \u0111\u00e1o v\u00e0 m\u00f4 h\u00ecnh c\u1eeda h\u00e0ng nh\u1ecf, kh\u1ed1i l\u01b0\u1ee3ng c\u1ed1c c\u1ee7a Shaxian Coffee Sunrise l\u00e0 kho\u1ea3ng 400 c\u1ed1c. c\u1ed9ng v\u1edbi doanh s\u1ed1 b\u00e1n l\u1ebb c\u00e1c s\u1ea3n ph\u1ea9m ngo\u1ea1i vi trong c\u1eeda h\u00e0ng, doanh thu h\u00e0ng n\u0103m c\u00f3 th\u1ec3 v\u01b0\u1ee3t qu\u00e1 4 tri\u1ec7u.<\/p>\n

3. 400+ t\u00ean li\u00ean ng\u00e0nh, \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t<\/h4>\n

Nhi\u1ec1u ng\u01b0\u1eddi nh\u1edb \u0111\u1ebfn C\u00e0 ph\u00ea Yongpu v\u00ec n\u00f3 lu\u00f4n l\u00e0 m\u1ed9t con s\u01b0 t\u1eed nh\u1ecf.Con s\u01b0 t\u1eed nh\u1ecf n\u00e0y \u0111\u01b0\u1ee3c \u0111\u1eb7t t\u00ean l\u00e0 \u201cShi Duanzheng\u201d v\u00e0 l\u00e0 IP c\u1ee7a C\u00e0 ph\u00ea Yongpu.<\/p>\n

\"C\u00e0
C\u00e0 ph\u00ea Yongpu<\/figcaption><\/figure>\n

Yongpu Coffee \u0111\u00e3 t\u1ea1o ra IP Shi Duanzheng th\u00f4ng qua h\u01a1n 400 t\u00ean chung xuy\u00ean bi\u00ean gi\u1edbi v\u00e0 \u0111\u00e3 th\u00e0nh l\u1eadp CP v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u IP n\u1ed5i ti\u1ebfng nh\u01b0 \u201cPancake Man\u201d, Qihua Talk, NetEase Cloud Music, New Weekly, Xiaohongshu, v\u00e0 Japanese Food.N\u00f3 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u ti\u00eau bi\u1ec3u c\u1ee7a c\u00e0 ph\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t.<\/p>\n

4. m\u00e0n h\u00ecnh video c\u00e0 ph\u00ea Luckin, Bilibili t\u00ecm ki\u1ebfm n\u00f3ng<\/h4>\n

M\u1ed9t b\u00e1n n\u00f3ng g\u1ea7n \u0111\u00e2y c\u1ee7a ti\u1ebfp th\u1ecb c\u00e0 ph\u00ea m\u1edbi l\u00e0 m\u1ed9t qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi Liluxiu cho c\u00e0 ph\u00ea Luckin.N\u00f3 c\u00f3 100w xem t\u1ea1i tr\u1ea1m B v\u00e0 100 tri\u1ec7u + \u0111\u1ecdc ch\u1ee7 \u0111\u1ec1 tr\u00ean Weibo, \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi Tiktok v\u00e0 Xiaohongshu nhi\u1ec1u l\u1ea7n.<\/p>\n

\"C\u00e0
C\u00e0 ph\u00ea Luckin<\/figcaption><\/figure>\n

4 c\u00e2u chuy\u1ec7n n\u00e0y l\u1ea7n l\u01b0\u1ee3t th\u1ec3 hi\u1ec7n 4 t\u01b0 th\u1ebf m\u1edbi \u0111\u1ec3 b\u00e1n c\u00e0 ph\u00ea: t\u1ea1o IP c\u00e1 nh\u00e2n, t\u1ea1o IP th\u01b0\u01a1ng hi\u1ec7u, t\u1ea1o IP h\u00ecnh \u1ea3nh ho\u1ea1t h\u00ecnh v\u00e0 s\u1eed d\u1ee5ng IP c\u1ee7a ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng.<\/strong><\/p>\n

Trong l\u0129nh v\u1ef1c kinh doanh c\u00e0 ph\u00ea c\u00e1ch \u0111\u00e2y v\u00e0i n\u0103m, k\u00eanh l\u00e0 vua.<\/p>\n

Qu\u00e1n c\u00e0 ph\u00ea d\u1ef1a v\u00e0o k\u00eanh c\u1eeda h\u00e0ng, v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m b\u00e1n l\u1ebb d\u1ef1a v\u00e0o k\u00eanh ph\u00e2n ph\u1ed1i.Sau n\u00e0y, khi c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn t\u0103ng l\u00ean, b\u1ea5t c\u1ee9 ai c\u00f3 m\u1ed9t c\u1eeda h\u00e0ng Tmall \u0111\u1ec1u c\u00f3 l\u1ee3i th.<\/p>\n

Trong hai n\u0103m qua, chi ph\u00ed thu\u00ea nh\u00e0 v\u00e0 lao \u0111\u1ed9ng ng\u00e0y c\u00e0ng cao h\u01a1n, c\u1ea1nh tranh tr\u1edf n\u00ean kh\u1ed1c li\u1ec7t, nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m ti\u1ebfp t\u1ee5c t\u0103ng.<\/p>\n

Xu\u1ea5t hi\u1ec7n b\u01b0\u1edbc ngo\u1eb7t m\u1edbi trong marketing c\u00e0 ph\u00ea: k\u00eanh kh\u00f4ng c\u00f2n l\u00e0 l\u1ee3i th\u1ebf duy nh\u1ea5t.Nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a v\u00e0o n\u1ed9i dung v\u00e0 IP \u0111\u1ec3 thu h\u00fat nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a ri\u00eang h.<\/strong><\/p>\n

V\u00e0 \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u00e0y s\u1eafp b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n tr\u01b0\u1edfng th\u00e0nh h\u01a1n.<\/p>\n

3<\/h3>\n

\u201ctr\u1eadn chi\u1ebfn b\u00e0ng quang\u201dm\u1edbi \u0111\u00e3 b\u1eaft \u0111\u1ea7u
\nNhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1eaft \u0111\u1ea7u v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 trung th\u00e0nh v\u1edbi nh\u00e2n v\u1eadt<\/h3>\n

\u0110\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 gia t\u0103ng c\u1ee7a c\u00e1c h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb c\u00e0 ph\u00ea m\u1edbi, Kan Ouli ph\u00e2n t\u00edch:<\/p>\n

Cu\u1ed9c thi c\u00e0 ph\u00ea \u0111ang chuy\u1ec3n t\u1eeb c\u1ea1nh tranh k\u00eanh sang c\u1ea1nh tranh ch\u00fa \u00fd.Cu\u1ed9c chi\u1ebfn c\u00e0 ph\u00ea \u0111\u00e3 t\u0103ng t\u1eeb \u201ctr\u1eadn chi\u1ebfn b\u00e0ng quang\u201d l\u00ean \u201ctr\u1eadn chi\u1ebfn l\u1ed1i s\u1ed1ng\u201d.<\/p>\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f2n l\u00e0 c\u00e1ch duy nh\u1ea5t \u0111\u1ec3 chi ti\u1ec1n cho qu\u1ea3ng c\u00e1o.M\u1eb7c d\u00f9 r\u1ea5t kh\u00f3 \u0111\u1ec3 d\u1ef1a v\u00e0o n\u1ed9i dung \u0111\u1ec3 l\u00e1i xe, nh\u01b0ng n\u00f3 c\u0169ng r\u1ea5t hi\u1ec7u qu\u1ea3.B\u1ea1n ph\u1ea3i tin r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 con ng\u01b0\u1eddi, v\u00e0 h\u1ecd c\u00f3 th\u1ec3 c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 ch\u00e2n th\u00e0nh c\u1ee7a b\u1ea1n.<\/p>\n

Trong l\u0129nh v\u1ef1c b\u00e1n l\u1ebb, c\u00f3 m\u1ed9t l\u00fd thuy\u1ebft c\u1ed5 \u0111i\u1ec3n v\u1ec1 \u201cth\u1ecb tr\u01b0\u1eddng con ng\u01b0\u1eddi v\u00e0 h\u00e0ng h\u00f3a\u201d, c\u00f3 th\u1ec3 m\u01b0\u1ee3n \u0111\u1ec3 hi\u1ec3u c\u00e0 ph\u00ea hi\u1ec7n t\u1ea1i.<\/p>\n

\u0110\u1ec3 t\u00f4i n\u00f3i v\u1ec1 h\u00e0ng h\u00f3a tr\u01b0\u1edbc.V\u1ec1 b\u1ea3n ch\u1ea5t, ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u1ef1c ph\u1ea9m kh\u00f4ng c\u00f3 c\u00f4ng ngh\u1ec7 nh\u1ea3y v\u1ecdt.\u201cTheo nh\u01b0 ng\u00e0nh c\u00f4ng nghi\u1ec7p c\u00e0 ph\u00ea c\u00f3 li\u00ean quan, ch\u1ec9 c\u00f3 ba thay \u0111\u1ed5i c\u00f4ng ngh\u1ec7 l\u1edbn trong 100 n\u0103m qua.M\u1ed9t l\u00e0 s\u1ef1 ra \u0111\u1eddi c\u1ee7a t\u1ee9c th\u00ec, m\u1ed9t l\u00e0 c\u00f4ng ngh\u1ec7 vi\u00ean nang, v\u00e0 m\u1ed9t l\u00e0 c\u00f4ng ngh\u1ec7 chi\u1ebft xu\u1ea5t \u00e1p su\u1ea5t cao.Trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, cho d\u00f9 \u0111\u00f3 l\u00e0 qu\u00e1n c\u00e0 ph\u00ea ngo\u1ea1i tuy\u1ebfn hay c\u00e0 ph\u00ea b\u00e1n l\u1ebb \u201d Th\u1eed nghi\u1ec7m m\u00f9 c\u00f3 th\u1ec3 n\u00f3i ai l\u00e0 ai.\u201d Kan Ouli n\u00f3i.<\/p>\n

H\u00e3y \u0111\u1ec3 L\u1eeba n\u00f3i v\u1ec1 n\u00f3 R\u00e0o c\u1ea3n gia nh\u1eadp cho c\u00e1c k\u1ec7 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 r\u1ea5t th\u1ea5p, v\u00e0 b\u1ea3n th\u00e2n c\u00e1c k\u00eanh \u0111ang ng\u00e0y c\u00e0ng r\u1ebb h\u01a1n, nh\u01b0ng h\u1ecd \u0111ang \u0111\u1ea5u tranh cho kh\u1ea3 n\u0103ng qu\u1ea3ng b\u00e1 v\u00e0 ho\u1ea1t \u0111\u1ed9ng trong giai \u0111o\u1ea1n sau.<\/p>\n

V\u00e0 ch\u1ec9 c\u00f3 con ng\u01b0\u1eddi b\u1eaft \u0111\u1ea7u tr\u1edf n\u00ean ng\u00e0y c\u00e0ng quan tr\u1ecdng h\u01a1n.\u201cng\u01b0\u1eddi\u201d n\u00e0y ch\u1ee9a \u0111\u1ef1ng s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u0169ng nh\u01b0 s\u1ef1 quy\u1ebfn r\u0169 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ef1 quy\u1ebfn r\u0169 c\u00e1 nh\u00e2n c\u1ee7a c\u00e1c h\u1ecdc vi\u00ean c\u00e0 ph\u00ea.<\/p>\n

Cho v\u00ed d\u1ee5 v\u1ec1 cafe big V:<\/p>\n

T\u1ea1i Th\u01b0\u1ee3ng H\u1ea3i, c\u00f3 m\u1ed9t blogger c\u00e0 ph\u00ea t\u00ean Niu Xiaoka, ng\u01b0\u1eddi \u0111\u00e3 \u0111i \u0111\u1ebfn 1.000 qu\u00e1n c\u00e0 ph\u00ea tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi trong 5 n\u0103m.\u00d4ng l\u00e0 ch\u1ee7 s\u1edf h\u1eefu h\u00e0ng \u0111\u1ea7u c\u1ee7a danh m\u1ee5c c\u00e0 ph\u00ea t\u1ea1i tr\u1ea1m B. Tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 tr\u1ea1m B, YouTube, Xiaohongshu, v\u00e0 Toutiao, vv.. kh\u1ed1i l\u01b0\u1ee3ng ph\u00e1t l\u1ea1i video c\u1ee7a n\u00f3 \u0111\u00e3 v\u01b0\u1ee3t qu\u00e1 2000W.<\/p>\n

\"Ti\u1ebfp<\/p>\n

Ng\u01b0u Hi\u1ec3uka kh\u00f4ng m\u1edf qu\u00e1n.\u00d4ng l\u00e0 m\u1ed9t hu\u1ea5n luy\u1ec7n vi\u00ean v\u00e0 bu\u00f4n b\u00e1n c\u00e0 ph\u00ea, v\u00e0 b\u00e2y gi\u1edd l\u00e0 m\u1ed9t \u201cc\u00e0 ph\u00ea V\u201d chuy\u00ean nghi\u1ec7p.Gi\u00e1 c\u1ee7a m\u1ed9t qu\u1ea3ng c\u00e1o duy nh\u1ea5t \u0111\u00e3 l\u00ean t\u1edbi h\u00e0ng ch\u1ee5c ng\u00e0n.Nhi\u1ec1u ng\u01b0\u1eddi theo d\u00f5i \u00f4ng m\u1ed7i ng\u00e0y \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 c\u00e0 ph\u00ea v\u00e0 mua c\u00e0 ph\u00ea.<\/p>\n

Nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng, d\u00f9 mua c\u00e0 ph\u00ea tr\u1ef1c tuy\u1ebfn hay ngo\u1ea1i tuy\u1ebfn, \u0111\u1ec1u b\u1eaft \u0111\u1ea7u v\u1edbi s\u1ea3n ph\u1ea9m, nh\u01b0ng vi\u1ec7c ti\u1ebfp t\u1ee5c mua l\u1ea1i trong giai \u0111o\u1ea1n sau \u0111\u00f3 \u0111\u1ebfn t\u1eeb \u201clinh h\u1ed3n\u201d-ho\u1eb7c c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 th\u00fa v\u1ecb, ho\u1eb7c IP c\u00e1 nh\u00e2n \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh, c\u00f3 t\u00ednh c\u00e1ch thuy\u1ebft ph\u1ee5c.<\/p>\n

\"C\u00e0
C\u00e0 ph\u00ea Niu xiao ka<\/figcaption><\/figure>\n

C\u0169ng gi\u1ed1ng nh\u01b0 tr\u00ean Weibo, nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e3 xem video c\u1ee7a Liluxiu v\u00e0 kh\u00f4ng th\u1ec3 kh\u00f4ng g\u1ecdi m\u1ed9t t\u00e1ch c\u00e0 ph\u00ea.<\/p>\n

4<\/h3>\n

T\u1ea1o IP l\u00e0 m\u1ed9t l\u1ef1c l\u01b0\u1ee3ng m\u1edbi kh\u00e1c ph\u00e1 v\u1ee1 v\u00f2ng tr\u00f2n c\u00e0 ph\u00ea<\/h3>\n

L\u1ed1i s\u1ed1ng v\u00e0 c\u00e1c thu\u1ed9c t\u00ednh v\u0103n h\u00f3a c\u1ee7a c\u00e0 ph\u00ea l\u00e0 kho b\u00e1u c\u1ee7a n\u1ed9i dung.<\/p>\n

Sophia n\u00f3i v\u1edbi t\u00f4i: \u201cT\u00f4i th\u1ea5y r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi \u0111\u1ec3 l\u1ea1i tin nh\u1eafn, n\u00f3i r\u1eb1ng \u0111\u00f3 l\u00e0 v\u00ec h\u1ecd \u0111\u00e3 xem video c\u1ee7a t\u00f4i v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t fan h\u00e2m m\u1ed9 c\u1ee7a c\u00e0 ph\u00ea m\u1edbi xay.T\u00f4i c\u1ea3m th\u1ea5y r\u1ea5t h\u00e0i l\u00f2ng.\u201d<\/p>\n

Theo quan \u0111i\u1ec3m c\u1ee7a Sophia, n\u1ebfu c\u00e1c h\u1ecdc vi\u00ean c\u00e0 ph\u00ea c\u00f3 c\u01a1 h\u1ed9i, h\u1ecd ph\u1ea3i l\u00e0m IP th\u01b0\u01a1ng hi\u1ec7u\/IP c\u00e1 nh\u00e2n, \u0111i\u1ec1u n\u00e0y ch\u1eafc ch\u1eafn s\u1ebd gi\u00fap \u00edch cho doanh nghi\u1ec7p.Ngay c\u1ea3 khi l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp kh\u00f4ng nhi\u1ec1u trong giai \u0111o\u1ea1n \u0111\u1ea7u, ch\u1eafc ch\u1eafn kh\u00f4ng c\u00f3 v\u1ea5n \u0111\u1ec1 g\u00ec v\u1edbi b\u1ee9c x\u1ea1 quy m\u00f4 nh\u1ecf. \u201cT\u1ed1t h\u01a1n l\u00e0 kh\u00f4ng l\u00e0m g\u00ec c\u1ea3. \u201c.<\/p>\n

Trong k\u1ef7 nguy\u00ean ti\u1ebfp th\u1ecb m\u1edbi c\u1ee7a c\u00e0 ph\u00ea, b\u1ea5t c\u1ee9 ai c\u00f3 th\u1ec3 th\u1ec3 hi\u1ec7n b\u1ea3n th\u00e2n t\u1ed1t h\u01a1n cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng, ng\u01b0\u1eddi c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng v\u0103n h\u00f3a, ng\u01b0\u1eddi c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t lo\u1ea1i ti\u1ec1n t\u1ec7 x\u00e3 h\u1ed9i, ng\u01b0\u1eddi lu\u00f4n c\u00f3 th\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1ec1u c\u00f3 c\u01a1 h\u1ed9i chi\u1ebfn th\u1eafng.<\/p>\n

D\u1ef1a v\u00e0o n\u1ed9i dung v\u00e0 IP, x\u00e9 m\u1ed9t l\u1ed7 h\u1ed5ng trong m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn c\u00e1c kho\u1ea3ng tr\u1ed1ng, t\u1ea1o ra m\u1ed9t nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a ri\u00eang m\u00ecnh, l\u00e0 m\u1ed9t l\u1ef1c l\u01b0\u1ee3ng m\u1edbi ph\u00e1 v\u1ee1 v\u00f2ng tr\u00f2n c\u00e0 ph\u00ea.<\/p>\n

Ch\u1ea5t \u0111\u1ed9n vi\u00ean nang Nespresso<\/a><\/p>\n

M\u00e1y chi\u1ebft r\u00f3t c\u1ed1c K<\/a><\/p>","protected":false},"excerpt":{"rendered":"

M\u1ed9t c\u00e1ch v\u00f4 th\u1ee9c, c\u00e1ch b\u00e1n c\u00e0 ph\u00ea \u0111\u00e3 thay \u0111\u1ed5i. Ai \u0111\u00f3 \u0111\u00e3 t\u1ea1o IP c\u00e1 nh\u00e2n v\u00e0 ki\u1ebfm \u0111\u01b0\u1ee3c h\u01a1n 1 tri\u1ec7u l\u01b0\u1ee3t b\u00e1n c\u00e0 ph\u00ea tr\u00ean Tiktok m\u1ed7i n\u0103m; Ai \u0111\u00f3 tr\u1edf th\u00e0nh ch\u1ee7 s\u1edf h\u1eefu c\u1ee7a \u0111\u1ea7u c\u00e0 ph\u00ea UP tr\u00ean tr\u1ea1m B, v\u00e0 m\u1ed9t qu\u1ea3ng c\u00e1o duy nh\u1ea5t t\u00ednh ph\u00ed h\u00e0ng ch\u1ee5c ngh\u00ecn; M\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00e0 ph\u00ea h\u00e0ng \u0111\u1ea7u...<\/p>","protected":false},"author":2,"featured_media":13650,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_gspb_post_css":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-13649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/afpakmachine.com\/vi\/wp-json\/wp\/v2\/posts\/13649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/afpakmachine.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/afpakmachine.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/afpakmachine.com\/vi\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/afpakmachine.com\/vi\/wp-json\/wp\/v2\/comments?post=13649"}],"version-history":[{"count":0,"href":"https:\/\/afpakmachine.com\/vi\/wp-json\/wp\/v2\/posts\/13649\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/afpakmachine.com\/vi\/wp-json\/wp\/v2\/media\/13650"}],"wp:attachment":[{"href":"https:\/\/afpakmachine.com\/vi\/wp-json\/wp\/v2\/media?parent=13649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/afpakmachine.com\/vi\/wp-json\/wp\/v2\/categories?post=13649"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/afpakmachine.com\/vi\/wp-json\/wp\/v2\/tags?post=13649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}