Humans have changed the shape of food, and the food industry is changing human eating habits. Thought the “disappearance” of canned goods, in a new way reappeared in front of consumers.
Recently, a bottle of mysterious power from the northeast – canned yellow peaches, by consumers crazy snapping up.
“There is nothing that a can of canned yellow peaches can not solve, if not, then two cans.” In the hearts of Northeasterners, canned yellow peaches is God. When I had a fever as a young child, my mother threw a spoonful of canned yellow peaches water, simply the height of maternal love epitomized.
Porém enlatados em milhares de lares, aos poucos esquecidos, por muito tempo, podem ser colocados no canto, ou até sumir das prateleiras.
The “China Canned Food Industry Production and Sales Demand and Investment Forecast Analysis Report” shows that China’s canned food production steadily ranked first in the world, but the per capita annual consumption of only 1 kg, while the United States per capita annual consumption of canned food in about 90 kg, Western Europe is about 50 kg.
01 Canned yellow peaches “seal of God”
Durante a epidemia, a comida enlatada inesperadamente ficou vermelha, também é hora de se familiarizar com ela.
Talvez nem os próprios pêssegos amarelos pudessem imaginar que um dia venceriam todas as frutas e se tornariam a comida enlatada mais popular.
Recently, sold off in addition to ibuprofen, even flowers, and other drugs, but also canned yellow peaches. Online store daily sales surged from more than a thousand to tens of thousands of orders, Lin’s store, sincerely the daily sales of canned goods on the million, set off a national purchase boom.
Why canned yellow peaches? Is it just because of the “peach” over a robbery? This is to start with the Northeast “metaphysics”.
In the past, the northeast has “sick to eat canned yellow peaches” a saying. For many people in the Northeast, canned yellow peaches is their exclusive memory, and is one of the necessary treatment for colds and fevers.
Nos primeiros anos, a fruta nordestina é rara e difícil de transportar, difícil de conservar, principalmente no inverno, a maioria das áreas pode comer frutas limitadas, e muitas pessoas desenvolveram o hábito de comer frutas enlatadas, tornando-se até uma tradição.
Claro, frutas enlatadas, que podem repor água, açúcar e vitamina C, também se tornaram o produto nutricional preferido dos pacientes. Especially for children, when sick, every bite of cool sweet is a wonderful spiritual comfort, canned yellow peaches have become a “protector”.
Além disso, os pêssegos amarelos são cultivados principalmente no norte, centro e sudoeste da China, Shandong Pingyi, Zhejiang Jiashan, Hunan Yanling, Liaoning Dalian, etc. são áreas famosas de produção de pêssego amarelo.
Among them, Dalian, Liaoning Province is both an important city for growing yellow peaches in China, but also the main production area of canning. Early in the Republic of China, Dalian canning has taken shape. By the 1990s, Dalian Canned Food Factory alone, canned varieties of up to 300, canned fruit is also at this time into ordinary people’s homes.
“When I had a fever as a child, my mother bought me canned yellow peaches. I don’t remember much from taking medicine, but a bottle of canned food went down and the fever went down.” Lin Lin from the northeast to the view tide of new consumption (ID: TideSight), said, “It must also be a glass can, strong.”
Com o desenvolvimento da logística e tecnologia de plantio, o povo do Nordeste para alcançar a liberdade de frutas, pêssegos amarelos enlatados gradualmente retirou-se do mercado de lanches convencionais, mas isso não afeta seu status no coração dos consumidores.
Especially these days, canned yellow peaches “magic” pull full, attracting consumers to buy. Soon, some of the platforms of canned yellow peaches were bought out of stock.
Os dados mostram que no mês passado, as vendas dos supermercados Jingdong de pêssegos amarelos enlatados dispararam, até 245% em relação ao mesmo período do ano passado, as vendas são três vezes as laranjas enlatadas. A partir de 12 de dezembro, os pêssegos amarelos enlatados comprados nas três principais regiões são Pequim, Liaoning e Hebei.
China Canning Industry Association Vice President Chamber of Commerce Ming said that many manufacturers have been a shortage of packaging materials, and logistics tensions, the country’s canned fruit sales are expected to grow by 15% this year.
Em 9 de dezembro, a marca de enlatados Lin Jia Puzi publicou um artigo em uma plataforma de mídia social para dissipar os rumores de que os próprios pêssegos amarelos enlatados não têm nenhum efeito medicinal e aconselhou os internautas a estocar racionalmente e não seguir cegamente. Ele também disse que o suprimento atual é suficiente, não há necessidade de pânico e pressa louca.
December 10, the can brand sincerely also repeatedly responded that the majority of netizens’ rational consumption do not blindly follow, with the text “canned yellow peaches will bless every northeastern child.”
Pêssegos amarelos enlatados não são remédios, nem metafísicos, os consumidores naturalmente entendem, eles compram memórias de infância, é o sentimento.
02 Enlatados incompreendidos
Existem muitas categorias de produtos enlatados, além de frutas enlatadas, frutos do mar enlatados, vegetais enlatados, carne enlatada e assim por diante, tanto alimentos enlatados quanto bebidas enlatadas.
Historicamente, as primeiras latas eram feitas de potes de vidro com rolha e arame bem tampados.
Em 1795, o imperador francês Napoleão liderou o exército para conquistar os quatro lados, vivendo por muito tempo a bordo dos marinheiros porque não podiam comer vegetais frescos, frutas e outros alimentos e doenças, alguns também sofriam de escorbuto grave com risco de vida. . A fim de resolver o problema de armazenamento de alimentos ao marchar na guerra, o governo francês usou um grande prêmio de 12.000 francos para solicitar métodos de armazenamento de alimentos a longo prazo.
Após contínua pesquisa e prática, o francês Nicolas Appel e sua esposa, que operavam alimentos cristalizados, finalmente conseguiram em 1804. Ele vai tratar a comida, e depois em uma jarra de boca larga, tudo colocado em uma panela com água fervente, aquecida por 30 -60 minutos, enquanto quente com uma rolha bem apertada, e depois reforçada com fio ou selada com cera, esta tecnologia foi patenteada em 1810 depois do público. Essa abordagem pode preservar os alimentos por um longo período de tempo sem estragar e é o protótipo do enlatamento moderno.
Appel’s glass cans soon after the introduction of the British Peter Duren developed thin tin cans made of tin, which is also the originator of today’s tin cans.
In 1862, the French biologist Pasteur published a paper clarifying that food spoilage is caused by bacteria. As a result, canning factories use steam sterilization technology to make canned food to achieve absolute sterility standards. Today’s aluminum foil packaging cans were born in the 20th century in the United States.
China’s canning industry started late. In the late Qing Dynasty, with the opening of the country, canned food and its production process began to enter China.
In 1893, the patriots of the time, in Guangzhou, invested in the establishment of China’s first canned goods factory – Guangmao Xiang canned goods factory. China’s canning industry also began with the first product produced by Guangmaoxiang – black bean pangasius.
Posteriormente, o litoral de Tianjin, Xiamen, Ningbo, Shantou, Yantai, Dalian e o continente de Chongqing, Chengdu, Wanxian e outros locais também estabeleceram várias fábricas de alimentos enlatados.
At the beginning of the Republic, China’s canned food manufacturing industry had seven centers in Guangzhou, Shantou, Xiamen, Fuzhou, Shanghai, Suzhou and Yangzhou, with products covering several categories of fruits and vegetables, poultry, fish, candy, cookies and sauces.
According to the “Guangzhou City Magazine”, before the outbreak of the war in 1937, Guangzhou already had 14 canning factories with an unprecedented annual output of more than 3,000 tons, and 90% of them were sold to the South Seas and America.
Pôster da Meilin Canned Food Company
Fonte da imagem: Meilin
The “old Chinese brand”, Meilin, was also established in that era. Compared to the exports of Guangzhou and Chaoshan, the canning factory in Shanghai “produced to save the country”, more national self-help meaning.
In order to resist imports and develop China’s canning industry, in July 1930, Shi Yongxi, Dai Xingshui and other savings and loans to banks, the official establishment of Meilin Canned Food Factory.
Meilin uso de matérias-primas locais, produção local, em comparação com produtos estrangeiros a preços baixos, amados pelos consumidores. Ao expandir o mercado local, a Meilin também se tornou global ativamente.
At the 1934 Chicago World’s Fair in the United States, Merlin canned foods received the “General Assembly Appreciation” evaluation and the “Successful Cooperation” certificate. Then it was exported to Southeast Asia and entered the European and American markets after the 1940s.
Após a fundação do país, a indústria nacional de conservas entrou em um período de rápido desenvolvimento.
In 1956, the state prepared for the construction of the Guangdong Canning Factory, which was completed and put into operation in 1958, and the factory was built in accordance with the Soviet architectural model of office buildings and plants. Guangdong canning plant is one of the 165 key projects of the Soviet Union and China’s economic cooperation, but also the largest canning plant during the first five-year plan of the new China, but also the largest canning plant in Asia at the time.
Data show that in 1959 China’s total output of canned goods was 160,000 tons, more than half of which was for export, involving more than a dozen varieties of pigs, cattle and sheep, poultry, fruits, vegetables, etc. No início dos anos 1970, o número de produtos enlatados exportados ultrapassou US$ 100 milhões.
In the era of material shortages, canned goods were a luxury. In the early 1990s, sales of canned goods in the domestic market reached a small peak. People used canned meat as a New Year’s gift and canned fruit as a sympathy gift for visiting the sick.
03 Canning industry was “awakened”
Pode-se dizer que os enlatados desempenharam um papel importante na história dos negócios chineses.
In the early 1990s, Mou Zhin, formerly China’s richest man, used light industrial products, including 500 carloads of canned goods, to buy back four Tu-154 airliners from the Soviet Union, becoming a legend in the Chinese business community and witnessing the high point of Chinese canning in international trade.
A produção de alimentos enlatados tem duas características principais: selagem e esterilização.
Do ponto de vista da tecnologia de produção, diante de muitos alimentos contemporâneos, enlatados sem tecnologia e trabalho implacável. Pode-se até dizer que os alimentos enlatados quase não contêm aditivos e são mais capazes de manter o sabor original dos produtos alimentícios.
According to statistics, China’s canned goods production continued to increase from 2012 to 2016, reaching an industry peak of 13,948,600 tons of production in 2016, with revenue of 175,179 million yuan and total profits approaching 10 billion yuan.
No entanto, desde então, o desenvolvimento da indústria de conservas entrou em um gargalo, tanto em termos de produção quanto de taxa de crescimento, e a tendência geral da receita continuou diminuindo. Em 2019, a receita total das empresas chinesas de conservas ficou acima do tamanho em cerca de 128,21 bilhões de yuans, com um lucro total de 7,87 bilhões de yuans.
China is a large producer of canned goods, supplying a quarter of the world’s canned goods, but is not a large consumer of canned goods. However, the domestic canned goods market has a lot of room for development, and some data show that by 2023, China’s canned goods industry market capacity is expected to exceed 320 billion yuan.
O problema com a comida enlatada é o alto teor de sal, alto teor de açúcar e alto teor de óleo. Com a popularidade da conscientização sobre a saúde, os consumidores preferem alimentos frescos e mal conservados e, juntamente com o impacto do take-out, o desenvolvimento de alimentos enlatados é limitado.
These years under the influence of the epidemic, consumers began to stock up. Long shelf life, a wide variety of canned food has become the choice of most people. Wisdom Research Consulting data show that in the first half of 2021, China’s canned food production increased by 11.8% year-on-year, which is also the first time in 2017 that growth.
This time, canned yellow peaches out of the circle is a revival of consumers’ childhood feelings, but a closer look at the canned goods industry behind it is undergoing change.
In particular, this year, the State Administration of Market Supervision and Administration (National Standardization Administration) approved the release of “beef, canned lamb quality general rules” “tomato paste quality general rules” “canned pangasius fish quality general rules” three national standards in the field of canning revision; China Canning Industry Association released “China’s canning industry branding three-year special action plan (2021-2023)”, which are for China’s canning industry pointed out the direction.
Fim da cadeia de abastecimento, as empresas líderes continuam a mecanização, automação, inteligência, a formação de um sistema industrial completo; fábricas de alimentos enlatados de pequeno e médio porte também para o desenvolvimento de empresas especializadas em conservas em grande escala.
In addition, under the consumer iteration, the new needs of new people were discovered. Four happy pills, plum vegetable buckle meat, eight treasure rice, etc., healthier, more diverse, more in line with the current taste of young people’s food is packed into the cans.
Li ZiQi ginseng enlatado e sopa de frango com osso preto
Fonte da imagem: flagship store Taobao @LiZiQi
For example, Lin Jia Pu Zi launched “sugar-free” “sugar control zero fat” canned yellow peaches; Meilin launched a “one person food” canned series; Li Zi Qi launched a ginseng chicken soup suitable for late-night overtime workers, travelers, and so on. A nova marca que entende melhor os jovens pisou no vento dos pratos pré-fabricados e também respondeu à economia única.
Juntamente com o pano de fundo geral da simplicidade da cozinha, moda e esportes ao ar livre, a indústria de conservas simultaneamente deu início a oportunidades históricas em diferentes cenários de consumo.
Guangdong’s black bean pangasius, Beidaihe’s braised pork, Zhoushan’s drunken mud snails, Yunnan’s cloud legs, Hainan’s Qingtanliang, Xinjiang’s tomatoes, and grapes …… Canned food spans the mountains and seas and the seasons.
Humans have changed the shape of food, and the food industry is changing the eating habits of humans. Thought to “disappear” of the can, in a new way reappeared in front of the consumer.
da TideSight
Escritor: Dundun Wong
Editor: Zisu